BVLGARI celebrates its most legendary icon with a contemporary twist on the Serpenti Viper Collection

Ever since it first appeared in the late 1940s with the introduction of the Secret Serpenti gem-set watch, the snake has been the most distinctive and legendary symbol of the house of BVLGARI. Representing power, seduction, temptation and transformation, it is continuously changing but always epitomises the Roman jewellery brand’s bold and fierce spirit.

Indeed, just as the snake transforms itself by shedding its skin, the BVLGARI Serpenti Collection evolves with each passing decade and each skilled artisan who brings to it a new injection of creativity and innovation. After moving from animalistic versions in the 1970s to more geometric and stylised forms in recent years, its latest incarnation takes a contemporary and urban twist in the form of the newly updated Serpenti Viper Collection.

Designed to wrap around the body like powerful armours, the Serpenti Viper Collection was created to tempt self-confident and empowered consumers who love to follow their instincts, transform and discover a magnified version of themselves. Its eye-catching pieces are the product of BVLGARI’s unparalleled craftsmanship and know-how, with a flexible modular construction featuring the snake’s scales carefully hinged together and inserted one by one.

Now comprising an unprecedented wide selection of bracelets, rings, necklaces and earrings, the collection is available in three gold colours with precious diamond sets. The bracelets and rings, which are the pillars of the Serpenti Viper Collection, offer brave women a bold second skin thanks to a double wrapping feature in pink and white gold.

Other pieces showcase shining, bright plain gold scales embellished with diamonds on the heads and tails of the stylised snakes, and include matching pendants and earrings that embody the spirit of the coiling snake. The versatile collection not only empowers all those who dare to wear it – whether a single item, as a set or stacked with other BVLGARI pieces – but also makes the perfect gift for the fascinating and ever-evolving women in your life.

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