{"id":9678,"date":"2025-10-09T17:27:33","date_gmt":"2025-10-09T10:27:33","guid":{"rendered":"https:\/\/hashtaglegend.com\/th\/?p=9678"},"modified":"2025-10-09T17:27:34","modified_gmt":"2025-10-09T10:27:34","slug":"fendi-open-rock-the-craft-project-at-palazzo-fendi-milano","status":"publish","type":"post","link":"https:\/\/hashtaglegend.com\/th\/fendi-open-rock-the-craft-project-at-palazzo-fendi-milano\/","title":{"rendered":"FENDI Launches \u201cRock the Craft\u201d at Palazzo FENDI Milano, Blending Art and Craftsmanship"},"content":{"rendered":"\n<p>FENDI unveils <strong>\u201cRock the Craft,\u201d<\/strong> a project that merges the worlds of art and craftsmanship to reinterpret artistic expression from new perspectives through collaboration between artists and artisans.<\/p>\n\n\n\n<p>The \u201cRock the Craft\u201d exhibition is presented as a live working display, featuring artist <strong>Edoardo Piermattei<\/strong> alongside FENDI\u2019s leather and fur artisans in the atelier on the third floor of <strong>Palazzo FENDI Milano<\/strong>. The exhibition reflects the maison\u2019s commitment to expanding creative boundaries while honoring traditional craftsmanship and sustainable practices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/10\/5-5.png\" alt=\"FENDI Rock the Craft\" class=\"wp-image-5659\"\/><\/figure>\n\n\n\n<p>The inspiration for the project stems from Piermattei\u2019s specially created artworks, influenced by three-dimensional art on the vaulted ceilings of each boutique floor. Using pigmented cement and the sac \u00e0 poche technique, he transforms rigid materials into soft, flowing lines.<\/p>\n\n\n\n<p>This sense of softness is further translated into custom <strong>Peekaboo canvas bags<\/strong>, featured in the latest Peekaboo Artists series. These pieces showcase FENDI\u2019s mastery of craftsmanship and its dedication to material and resource circularity for sustainability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/10\/4-7.png\" alt=\"FENDI Rock the Craft\" class=\"wp-image-5660\"\/><\/figure>\n\n\n\n<p>Additionally, leftover materials from previous collections are repurposed to create <strong>limited-edition custom Peekaboo bags<\/strong>, inspired by Piermattei\u2019s unique artworks, which will be available for purchase.<\/p>\n\n\n\n<p><strong>\u201cRock the Craft\u201d<\/strong> reflects FENDI\u2019s spirit of innovation and bold creativity in craftsmanship, presenting a vision that surpasses expectations while emphasizing the importance of art, artisans, and artists in shaping the maison\u2019s history and fostering creative collaboration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/10\/3-7.png\" alt=\"FENDI Rock the Craft\" class=\"wp-image-5661\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>FENDI unveils \u201cRock the Craft,\u201d a project that merges the worlds of art and craftsmanship to reinterpret artistic expression from new perspectives through collaboration between artists and artisans. The \u201cRock the Craft\u201d exhibition is presented as a live working display, featuring artist Edoardo Piermattei alongside FENDI\u2019s leather and fur artisans in the atelier on the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[371],"class_list":["post-9678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-fendi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FENDI Launches \u201cRock the Craft\u201d at Palazzo FENDI Milano, Blending Art and Craftsmanship - Hashtag Legend Thailand Eng<\/title>\n<meta name=\"description\" content=\"\u0e19\u0e34\u0e17\u0e23\u0e23\u0e28\u0e01\u0e32\u0e23 \u201cRock the Craft\u201d 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