{"id":9555,"date":"2025-10-07T10:25:40","date_gmt":"2025-10-07T03:25:40","guid":{"rendered":"https:\/\/hashtaglegend.com\/th\/?p=9555"},"modified":"2025-10-07T10:25:41","modified_gmt":"2025-10-07T03:25:41","slug":"loewe-paris-fashion-week-ss2026","status":"publish","type":"post","link":"https:\/\/hashtaglegend.com\/th\/loewe-paris-fashion-week-ss2026\/","title":{"rendered":"Madrid Heat, Manhattan Cool: Loewe SS26: The Heat of Madrid in the Hands of Two New Yorkers"},"content":{"rendered":"\n<p>If there was one creative reset that sent shockwaves through Europe\u2019s fashion circuit this year, it would be the arrival of Jack McCollough and Lazaro Hernandez, founders of Proenza Schouler, as the new creative directors of Loewe, the 179-year-old Spanish luxury house. Having left their New York studio earlier this year, the duo said, \u201cWe still wake up every morning excited, and it\u2019s because we feel so free to do exactly what we want to do,\u201d McCollough told Business of Fashion just hours before the show. \u201cIt\u2019s about reconnecting with what we call the creative side of our souls.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/10\/6-2.png\" alt=\"Loewe SS26\" class=\"wp-image-5580\"\/><\/figure>\n\n\n\n<p>Six months after relocating to Paris, the pair spent their time cocooned in their design studio, mapping out a new path for the brand that began life in 1846 as a royal leather workshop in Madrid. Today, however, Loewe faces a different challenge, how to maintain its position as one of LVMH\u2019s most creative and dynamic houses while broadening its commercial reach and accessibility.<\/p>\n\n\n\n<p>McCollough and Hernandez are not here to dismantle the legacy left by Jonathan Anderson, who redefined Loewe over the past 11 years. Rather, they are, in their own words, \u201cthreading the needle.\u201d They\u2019re preserving Loewe\u2019s Spanish soul and exceptional craftsmanship while steering the house out of the world of conceptual art into a realm that feels spontaneous and truly wearable. \u201cSpain has this heat, this sunniness, this ferocity,\u201d McCollough said. \u201cIt\u2019s energy. It\u2019s vitality. And we wanted that to seep into every look we designed.\u201d<\/p>\n\n\n\n<p>The Spanish spirit revealed itself right from the entrance, a bright installation of Ellsworth Kelly\u2019s Yellow Panel with Red Curve, borrowed from a collector friend, bathing the space in golden light. The painting\u2019s vivid red and yellow hues became the palette of the collection, a direct yet poetic nod to the Spanish flag reimagined with new sensuality and motion. \u201cWe wanted the feeling of heat, of sensuality, of skin, of the body,\u201d Hernandez said. \u201cIt\u2019s about freedom of expression, an emotion that\u2019s fierce and fiery and hot.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/10\/7-1.png\" alt=\"Loewe SS26\" class=\"wp-image-5581\"\/><\/figure>\n\n\n\n<p>What followed on the runway was a Loewe that looked completely transformed yet spiritually intact. The sculptural lines once emblematic of Anderson\u2019s tenure were softened and made more fluid, leather became thinner, glossier, and more supple, hugging the body with ease through techniques like ultra-thin skived leather and thermal bonded seams. The result: jackets that moved with the body, as if sculpture itself had learned to breathe.<\/p>\n\n\n\n<p>\u201cWe\u2019re not yarn-y, we\u2019re not ceramic-y,\u00a0 that\u2019s Jonathan\u2019s handwriting, and he\u2019s amazing, but it\u2019s not us,\u201d Hernandez said plainly. \u201cWe need to take the codes of Loewe and interpret them in our own vernacular. We want people to walk away from the show saying, \u2018Oh my God, that was so Jack and Lazaro,\u2019 but also, \u2018That was so Loewe.\u2019\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/10\/10.png\" alt=\"Loewe SS26\" class=\"wp-image-5582\"\/><\/figure>\n\n\n\n<p>The collection included straight-leg jeans crafted from shredded leather that resembled dragon scales yet felt feather-light, hand-painted leather shirts made to look like cotton, and T-shirts knitted from leather yarn threaded with wire to create permanent ripples. There were even terry-like dresses produced through 3D printing, their surface as plush as velvet. \u201cWe\u2019re American, we can\u2019t hide from that,\u201d McCollough added. \u201cThere\u2019s a certain sensibility in dressing that we grew up with, and we wanted that to exist within Loewe.\u201d<\/p>\n\n\n\n<p>That explains why this collection carried a more \u201creal-world\u201d sportswear energy, scuba-inspired leather jackets, preppy V-neck knits intentionally twisted off-kilter, and layered striped shirts that looked equally suited for the office or the beach. It was New York sportif meeting Madrid heat, rendered with unmistakable finesse.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/10\/8.png\" alt=\"Loewe SS26\" class=\"wp-image-5583\"\/><\/figure>\n\n\n\n<p>At the same time, McCollough and Hernandez were fully aware of what keeps Loewe\u2019s heart beating, the bags. They introduced a one-handle Amazona that opens like the doors of a Lamborghini, a bucket bag embroidered with jangling leather mussel shells evoking the Balearic islands, and a rectangular suede laptop bag, which many noted as a nostalgic nod to their own PS1, the piece that defined Proenza Schouler\u2019s early fame.<\/p>\n\n\n\n<p>These weren\u2019t just design choices, they were strategic signals. Loewe is expanding its customer base from art-driven collectors to a younger generation of luxury consumers seeking something both sophisticated and practical. The return of large, functional bags and the extensive use of leather in ready-to-wear demonstrate an intent to<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/10\/11.png\" alt=\"Loewe SS26\" class=\"wp-image-5584\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If there was one creative reset that sent shockwaves through Europe\u2019s fashion circuit this year, it would be the arrival of Jack McCollough and Lazaro Hernandez, founders of Proenza Schouler, as the new creative directors of Loewe, the 179-year-old Spanish luxury house. Having left their New York studio earlier this year, the duo said, \u201cWe [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[358,349],"class_list":["post-9555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-loewe","tag-ss26"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madrid Heat, Manhattan Cool: Loewe SS26: The Heat of Madrid in the Hands of Two New Yorkers - Hashtag Legend Thailand Eng<\/title>\n<meta name=\"description\" content=\"\u0e23\u0e31\u0e19\u0e40\u0e27\u0e22\u0e4c\u0e04\u0e37\u0e2d Loewe 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\u0e40\u0e07\u0e32\u0e07\u0e32\u0e21\u0e02\u0e36\u0e49\u0e19 \u0e41\u0e25\u0e30\u0e42\u0e2d\u0e1a\u0e23\u0e31\u0e1a\u0e2a\u0e23\u0e35\u0e23\u0e30\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32\u0e40\u0e14\u0e34\u0e21 \u0e1c\u0e48\u0e32\u0e19\u0e40\u0e17\u0e04\u0e19\u0e34\u0e04 ultra-thin skived leather \u0e41\u0e25\u0e30 thermal bonded seam \u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e04\u0e37\u0e2d\u0e40\u0e2a\u0e37\u0e49\u0e2d\u0e41\u0e08\u0e47\u0e01\u0e40\u0e01\u0e47\u0e15\u0e2b\u0e19\u0e31\u0e07\u0e17\u0e35\u0e48\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e44\u0e2b\u0e27\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e0a\u0e35\u0e27\u0e34\u0e15 \u0e23\u0e32\u0e27\u0e01\u0e31\u0e1a\u0e1b\u0e23\u0e30\u0e15\u0e34\u0e21\u0e32\u0e01\u0e23\u0e23\u0e21\u0e17\u0e35\u0e48\u0e2b\u0e32\u0e22\u0e43\u0e08\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hashtaglegend.com\/th\/loewe-paris-fashion-week-ss2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madrid Heat, Manhattan Cool: Loewe SS26: The Heat of Madrid in the Hands of Two New Yorkers - Hashtag Legend Thailand Eng\" \/>\n<meta property=\"og:description\" content=\"\u0e23\u0e31\u0e19\u0e40\u0e27\u0e22\u0e4c\u0e04\u0e37\u0e2d Loewe \u0e17\u0e35\u0e48\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e42\u0e09\u0e21\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e2a\u0e34\u0e49\u0e19\u0e40\u0e0a\u0e34\u0e07 \u0e41\u0e15\u0e48\u0e22\u0e31\u0e07\u0e04\u0e07\u0e08\u0e34\u0e15\u0e27\u0e34\u0e0d\u0e0d\u0e32\u0e13\u0e02\u0e2d\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e44\u0e27\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e41\u0e19\u0e1a\u0e40\u0e19\u0e35\u0e22\u0e19 \u0e40\u0e2a\u0e49\u0e19\u0e2a\u0e32\u0e22\u0e1b\u0e23\u0e30\u0e15\u0e34\u0e21\u0e32\u0e01\u0e23\u0e23\u0e21\u0e2d\u0e31\u0e19\u0e40\u0e1b\u0e47\u0e19\u0e0b\u0e34\u0e01\u0e40\u0e19\u0e40\u0e08\u0e2d\u0e23\u0e4c\u0e43\u0e19\u0e22\u0e38\u0e04 Anderson \u0e16\u0e39\u0e01\u0e17\u0e33\u0e43\u0e2b\u0e49 \u201c\u0e19\u0e38\u0e48\u0e21\u0e19\u0e27\u0e25\u0e41\u0e25\u0e30\u0e43\u0e2a\u0e48\u0e07\u0e48\u0e32\u0e22\u0e02\u0e36\u0e49\u0e19\u201d \u0e2b\u0e19\u0e31\u0e07\u0e16\u0e39\u0e01\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e1a\u0e32\u0e07\u0e25\u0e07 \u0e40\u0e07\u0e32\u0e07\u0e32\u0e21\u0e02\u0e36\u0e49\u0e19 \u0e41\u0e25\u0e30\u0e42\u0e2d\u0e1a\u0e23\u0e31\u0e1a\u0e2a\u0e23\u0e35\u0e23\u0e30\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32\u0e40\u0e14\u0e34\u0e21 \u0e1c\u0e48\u0e32\u0e19\u0e40\u0e17\u0e04\u0e19\u0e34\u0e04 ultra-thin skived leather \u0e41\u0e25\u0e30 thermal bonded seam \u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e04\u0e37\u0e2d\u0e40\u0e2a\u0e37\u0e49\u0e2d\u0e41\u0e08\u0e47\u0e01\u0e40\u0e01\u0e47\u0e15\u0e2b\u0e19\u0e31\u0e07\u0e17\u0e35\u0e48\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e44\u0e2b\u0e27\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e0a\u0e35\u0e27\u0e34\u0e15 \u0e23\u0e32\u0e27\u0e01\u0e31\u0e1a\u0e1b\u0e23\u0e30\u0e15\u0e34\u0e21\u0e32\u0e01\u0e23\u0e23\u0e21\u0e17\u0e35\u0e48\u0e2b\u0e32\u0e22\u0e43\u0e08\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hashtaglegend.com\/th\/loewe-paris-fashion-week-ss2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Hashtag Legend Thailand Eng\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T03:25:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T03:25:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hashtaglegend.com\/th\/wp-content\/uploads\/2025\/10\/5-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kai Manit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kai Manit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hashtaglegend.com\/th\/loewe-paris-fashion-week-ss2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hashtaglegend.com\/th\/loewe-paris-fashion-week-ss2026\/\"},\"author\":{\"name\":\"Kai Manit\",\"@id\":\"https:\/\/hashtaglegend.com\/th\/#\/schema\/person\/112fb50d16602fc4d3279f97267f3e7d\"},\"headline\":\"Madrid Heat, Manhattan Cool: 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