{"id":21247,"date":"2026-06-04T11:19:40","date_gmt":"2026-06-04T04:19:40","guid":{"rendered":"https:\/\/hashtaglegend.com\/th\/?p=21247"},"modified":"2026-06-04T12:35:18","modified_gmt":"2026-06-04T05:35:18","slug":"troye-sivan-becomes-the-latest-creative-partner-for-penfolds","status":"publish","type":"post","link":"https:\/\/hashtaglegend.com\/th\/troye-sivan-becomes-the-latest-creative-partner-for-penfolds\/","title":{"rendered":"Troye Sivan Becomes the Latest Creative Partner for Penfolds"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today\u2019s luxury landscape, many brands attempt to align themselves with pop culture, yet creating a sense of genuine cultural understanding is often far more complex than it appears. Penfolds, however, seems to be navigating that conversation with notable finesse, announcing global pop artist Troye Sivan as the brand\u2019s latest Creative Partner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2026\/05\/\u200eTroye-Sivan-x-Penfolds.\u200e002-1024x773.jpeg\" alt=\"\" class=\"wp-image-12976\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For decades, Penfolds has been recognised as one of the world\u2019s most iconic wine houses, backed by more than 180 years of heritage and celebrated labels such as Grange and Bin 389, both highly regarded among collectors worldwide. Yet beyond what sits inside the glass, perhaps the more compelling story lies in how the brand is redefining the modern wine experience itself, and Troye Sivan feels like a particularly fitting embodiment of that vision.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2026\/05\/\u200eTroye-Sivan-x-Penfolds.\u200e003-1024x772.jpeg\" alt=\"\" class=\"wp-image-12977\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He is not merely a chart-topping pop artist, but a cultural figure who moves seamlessly between music, fashion, and contemporary culture. Whether appearing on the red carpet, attending Fashion Week, or fronting campaigns for luxury houses, Troye has evolved beyond the role of musician into a defining voice of a new generation. Speaking about the collaboration, Troye described Penfolds as a brand that shares his appreciation for culture and meaningful moments, perhaps the very essence of what makes this partnership feel so natural.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2026\/05\/\u200eTroye-Sivan-x-Penfolds.\u200e005-1024x771.jpeg\" alt=\"\" class=\"wp-image-12979\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate the collaboration, Penfolds and Troye Sivan unveiled the limited-edition Bin 389 Designed by Troye Sivan during Paris Fashion Week, surrounded by an intimate dinner attended by figures from the worlds of fashion and creativity.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2026\/05\/\u200eTroye-Sivan-x-Penfolds.\u200e004-784x1024.jpeg\" alt=\"\" class=\"wp-image-12978\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The design arrives in translucent shades of red and white, evoking warmth and nostalgia, more reminiscent of an object preserving memories than a conventional wine box. Inside remains the 2023 vintage of Bin 389, widely regarded as one of the wines that best expresses the DNA of Penfolds through its structure, depth, and collectable appeal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2026\/05\/\u200eTroye-Sivan-x-Penfolds.\u200e006-1024x607.jpeg\" alt=\"\" class=\"wp-image-12980\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At a time when the boundaries between fashion, music, lifestyle, and art continue to blur, the collaboration between Penfolds and Troye Sivan feels less like a standard partnership and more like a reflection of a new cultural language, one that no longer sells merely a product, but rather emotion, identity, and experience itself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s luxury landscape, many brands attempt to align themselves with pop culture, yet creating a sense of genuine cultural understanding is often far more complex than it appears. Penfolds, however, seems to be navigating that conversation with notable finesse, announcing global pop artist Troye Sivan as the brand\u2019s latest Creative Partner. For decades, Penfolds [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":21468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[361,1201],"class_list":["post-21247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-penfolds","tag-troye-sivan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Troye Sivan Becomes the Latest Creative Partner for Penfolds - Hashtag Legend Thailand Eng<\/title>\n<meta name=\"description\" content=\"To celebrate the collaboration, Penfolds and Troye Sivan unveiled the limited-edition Bin 389 Designed during Paris Fashion Week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hashtaglegend.com\/th\/troye-sivan-becomes-the-latest-creative-partner-for-penfolds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Troye Sivan Becomes the Latest Creative Partner for Penfolds - 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