{"id":18087,"date":"2026-03-25T16:02:19","date_gmt":"2026-03-25T09:02:19","guid":{"rendered":"https:\/\/hashtaglegend.com\/th\/?p=18087"},"modified":"2026-03-25T16:04:09","modified_gmt":"2026-03-25T09:04:09","slug":"sc-introduce-new-logo-and-visual-dentity","status":"publish","type":"post","link":"https:\/\/hashtaglegend.com\/th\/sc-introduce-new-logo-and-visual-dentity\/","title":{"rendered":"SC Rebrands After 20 Years: \u201cMore Than Living\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18087\" class=\"elementor elementor-18087\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d78e7 e-flex e-con-boxed e-con e-parent\" data-id=\"44d78e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5252be3 elementor-widget elementor-widget-text-editor\" data-id=\"5252be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SC has announced its most significant corporate rebrand in 20 years, unveiling a new logo and visual identity that reflect the brand\u2019s evolution into a broader role. SC has transformed from a property developer into an organisation driving growth across three core business engines, encompassing residential development, recurring revenue businesses, and future-focused ventures.<\/p><p>This transformation goes beyond a mere visual refresh. It embodies SC\u2019s new direction under the concept \u201cMore than Living\u201d, extending the brand into a life ecosystem that connects housing, work, and various services in an integrated and systematic way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3eea41 elementor-widget elementor-widget-video\" data-id=\"e3eea41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=oa7hEDygzyw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee62999 e-flex e-con-boxed e-con e-parent\" data-id=\"ee62999\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d16a08 elementor-widget elementor-widget-text-editor\" data-id=\"8d16a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At the heart of this transition is SC\u2019s purpose: \u201ccreating value for people and the world.\u201d This guiding principle shapes the strategy of all three business engines and drives the brand to expand beyond its previous boundaries, taking on a new role that touches every aspect of life. A key element of the rebrand is the launch of a new logo, designed by the world-renowned UK agency Pentagram, known for its work with leading global brands. The logo reflects SC\u2019s ambition to elevate its visual identity to international standards.<\/p><p>SC\u2019s new logo draws inspiration from the concept of a \u201cPattern of Growth\u201d, representing the infinite and harmonious expansion found in nature\u2014particularly the arrangement of sunflower seeds. This motif conveys continuous, balanced growth and is interpreted into the letters \u201cSC\u201d, with a rhythm and structure that connect seamlessly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56dcee elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"a56dcee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hashtaglegend.com\/th\/wp-content\/uploads\/2026\/03\/SC-rebeand-01.jpg\" alt=\"SC rebeand 01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hashtaglegend.com\/th\/wp-content\/uploads\/2026\/03\/SC-rebeand-02.jpg\" alt=\"SC rebeand 02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hashtaglegend.com\/th\/wp-content\/uploads\/2026\/03\/SC-rebeand-03.jpg\" alt=\"SC rebeand 03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/hashtaglegend.com\/th\/wp-content\/uploads\/2026\/03\/SC-rebeand-04.jpg\" alt=\"SC rebeand 04\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb8a6ef e-flex e-con-boxed e-con e-parent\" data-id=\"bb8a6ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-905ea69 elementor-widget elementor-widget-text-editor\" data-id=\"905ea69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Additionally, the Rising Sun element signifies new beginnings and the energy of each day, reflecting the brand\u2019s commitment to creating \u201cbetter mornings every day\u201d through long-term life-enhancing experiences.<\/p><p>Within this new structure, SC drives balanced and sustainable growth across its three main business engines, spanning profit-driven businesses, recurring revenue ventures, and after-sales, digital platforms, and healthcare services, elevating life experiences across every dimension. These new business groups build on a deep understanding of people and social trends, including an ageing population, health, and quality of life, reflecting a natural expansion from \u201chome\u201d to \u201clife care\u201d, while creating long-term sustainable value.<\/p><p><strong>Ultimately, this rebrand is more than a visual transformation\u2014it is a declaration of SC\u2019s new role as a brand that grows through new possibilities, expanding the scope of what it can create for people and the world over the long term.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SC has announced its most significant corporate rebrand in 20 years, unveiling a new logo and visual identity that reflect the brand\u2019s evolution into a broader role. SC has transformed from a property developer into an organisation driving growth across three core business engines, encompassing residential development, recurring revenue businesses, and future-focused ventures. This transformation [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[1007],"class_list":["post-18087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homes","tag-sc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SC Rebrands After 20 Years: \u201cMore Than Living\u201d<\/title>\n<meta name=\"description\" content=\"SC has announced its most significant corporate rebrand in 20 years, unveiling a new logo and visual identity that reflect the brand\u2019s evolution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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