{"id":10650,"date":"2025-11-12T12:23:57","date_gmt":"2025-11-12T05:23:57","guid":{"rendered":"https:\/\/hashtaglegend.com\/th\/?p=10650"},"modified":"2025-11-12T12:23:58","modified_gmt":"2025-11-12T05:23:58","slug":"17th-hong-kong-international-wine-spirits-fair-a-grand-showcase-of-hong-kongs-role-as-asias-wine-and-spirits-hub","status":"publish","type":"post","link":"https:\/\/hashtaglegend.com\/th\/17th-hong-kong-international-wine-spirits-fair-a-grand-showcase-of-hong-kongs-role-as-asias-wine-and-spirits-hub\/","title":{"rendered":"17th Hong Kong International Wine &#038; Spirits Fair: A grand showcase of Hong Kong\u2019s role as Asia\u2019s wine and spirits hub"},"content":{"rendered":"\n<p>&#8220;&#8230;Over the course of three remarkable days from 6 to 8 November 2025, the 17th Hong Kong International Wine &amp; Spirits Fair, organised by the Hong Kong Trade Development Council (HKTDC), once again reaffirmed Hong Kong\u2019s position as Asia\u2019s leading wine and spirits trading hub. The event attracted over 8,200 trade buyers from 57 countries and regions, while the lively \u201cWine Fiesta\u201d zone welcomed more than 11,000 members of the public, who indulged in exquisite wine tastings and engaging masterclasses throughout the fair&#8230;&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/11\/17th-Hong-Kong-International-Wine-Spirits9-1024x683.jpeg\" alt=\"\" class=\"wp-image-6315\"\/><\/figure>\n\n\n\n<p>This year, HKTDC further elevated the business connectivity experience with its EXHIBITION+ Hybrid Mode, enabling seamless networking between buyers and exhibitors. Through technologies such as Scan2Match and Click2Match, participants were able to continue business discussions both onsite and online until 15 November.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">\u201cWe are delighted to have welcomed over 620 exhibitors from 23 countries and regions, spanning from Mainland China, Hong Kong, and Taiwan to Europe, the Americas, and Southeast Asia. Each showcased their finest wines and spirits from diverse origins, highlighting the richness and global evolution of the industry,\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\">Jenny Koo, Deputy Executive Director of HKTDC<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/11\/17th-Hong-Kong-International-Wine-Spirits4-1024x683.jpg\" alt=\"\" class=\"wp-image-6310\"\/><\/figure>\n\n\n\n<p>One of the most anticipated highlights of this year\u2019s edition was the debut of the \u201cWorld of Spirits\u201d zone, a new concept that responded to the growing global demand for diverse alcoholic beverages. The area featured more than one-third of all exhibitors, presenting spirits from 14 countries and regions, including whisky, brandy, gin, tequila, and China\u2019s iconic baijiu, represented by six of the \u201cTop 10 Chinese Baijiu Brands.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/11\/17th-Hong-Kong-International-Wine-Spirits5-1024x683.jpg\" alt=\"\" class=\"wp-image-6311\"\/><\/figure>\n\n\n\n<p>Among the standouts was Luzhou Laojiao from Sichuan, which unveiled its latest creation, \u201cGuojiao 1573 \u00b7 Beautiful Hong Kong.\u201d The design of the bottle paid homage to the city\u2019s iconic landmarks, symbolising a fusion of culture and craftsmanship. The brand has also successfully captured younger demographics by offering lighter varieties and contemporary branding. Meanwhile, Zhejiang Yuanguo Winery Industry reported connecting with more than 50 buyers from across the globe, underscoring the potential of Chinese spirits to expand into international markets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/11\/17th-Hong-Kong-International-Wine-Spirits6-1024x683.jpg\" alt=\"\" class=\"wp-image-6312\"\/><\/figure>\n\n\n\n<p>Beyond Chinese baijiu, the fair offered a global journey through taste, from Japanese sake and Irish whiskey to Russian vodka and Austrian wine, enabling participants to explore a world of flavours while fostering cross-cultural connections. Delegates from Australia and Israel expressed great satisfaction with the fair\u2019s outcomes, noting strong interest from Asian buyers and the promising prospects of market growth across the region. Local Hong Kong brands also made an impressive impact. MLW Whiskey Highball, known for its low-alcohol (6% ABV) beverages, has expanded into Japan and is now in talks with distributors in Macau and other Asian markets. The brand\u2019s success reflects the growing appeal of Hong Kong-made products that cater to evolving consumer lifestyles and preferences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/11\/17th-Hong-Kong-International-Wine-Spirits7-1024x683.jpg\" alt=\"\" class=\"wp-image-6313\"\/><\/figure>\n\n\n\n<p>A key intellectual attraction at the fair was its programme of 45 seminars and workshops, featuring some of the world\u2019s most respected Masters of Wine, Debra Meiburg, Jennifer Docherty, and Xing Wei. Highlights included Meiburg\u2019s thought-provoking talk \u201cAI in Wine Business,\u201d which explored how technology is transforming the industry, and Docherty\u2019s \u201cOff the Beaten Path, Gems from Unsung Regions,\u201d which introduced wines from lesser-known yet emerging origins. Xing Wei also led \u201cSavour the Wines of Chinese Terroir,\u201d an immersive tasting that deepened appreciation for Mainland China\u2019s growing viticulture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/11\/17th-Hong-Kong-International-Wine-Spirits3-1024x683.jpg\" alt=\"\" class=\"wp-image-6309\"\/><\/figure>\n\n\n\n<p>The fair\u2019s Blind Tasting event drew wide attention, with 17 wines and spirits handpicked by industry experts, including Hong Kong\u2019s very own Kowloon Distillery, the city\u2019s first local whisky brand. Its inclusion marked a proud milestone for the local spirits scene, highlighting the brand\u2019s quality and growing international recognition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/11\/17th-Hong-Kong-International-Wine-Spirits1-1024x683.jpg\" alt=\"\" class=\"wp-image-6307\"\/><\/figure>\n\n\n\n<p>The grand finale came with the \u201cWine Fiesta\u201d on the public day, where enthusiasts from around the world gathered to celebrate the artistry of winemaking. The evening \u201cMixology Party\u201d brought together top bartenders from Hong Kong, Indonesia, and South Korea, including those from bars listed in Asia\u2019s 50 Best Bars 2025, delivering an energetic and memorable close to the event.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hashtaglegend.com\/th-th\/wp-content\/uploads\/2025\/11\/17th-Hong-Kong-International-Wine-Spirits8-1024x683.jpg\" alt=\"\" class=\"wp-image-6314\"\/><\/figure>\n\n\n\n<p>With its dynamic blend of trade, innovation, and cultural exchange, the Hong Kong International Wine &amp; Spirits Fair 2025 was far more than a showcase of fine wines and premium spirits. It was a celebration of craftsmanship, creativity, and connection, reaffirming Hong Kong\u2019s role as a vibrant gateway where East meets West, and where the world\u2019s most refined flavours converge and flourish.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;&#8230;Over the course of three remarkable days from 6 to 8 November 2025, the 17th Hong Kong International Wine &amp; Spirits Fair, organised by the Hong Kong Trade Development Council (HKTDC), once again reaffirmed Hong Kong\u2019s position as Asia\u2019s leading wine and spirits trading hub. The event attracted over 8,200 trade buyers from 57 countries [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[461],"class_list":["post-10650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-17th-hong-kong-international-wine-spirits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>17th Hong Kong International Wine &amp; Spirits Fair: A grand showcase of Hong Kong\u2019s role as Asia\u2019s wine and spirits hub - Hashtag Legend Thailand Eng<\/title>\n<meta name=\"description\" content=\"the 17th Hong Kong International Wine &amp; Spirits Fair once again reaffirmed Hong Kong\u2019s position as leading wine and spirits trading hub.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hashtaglegend.com\/th\/17th-hong-kong-international-wine-spirits-fair-a-grand-showcase-of-hong-kongs-role-as-asias-wine-and-spirits-hub\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17th Hong Kong International Wine &amp; 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