“…Under Armour has once again created a buzz in the footwear industry with the launch of its new UA HALO collection. These aren’t just new trainers; they represent a significant leap in the brand’s philosophy. The exclusive launch event, “Rhythm and Race with 22 Bullets,” was held at Phill Club on 26th July 2025, bringing together sneakerheads and the new generation of runners for an unforgettable experience…”

The UA HALO stands out with a design that seamlessly blends balance, stability, and purpose. For the first time, Under Armour’s iconic Double-Arc logo isn’t merely a decoration; it’s integrated directly into the trainer’s structure to provide stability and enhance balance with every step. This is further supported by UA HOVR™ technology, which returns energy and powers every movement for increased efficiency.

The UA HALO collection features three distinct designs to cater to various movements and lifestyles:

• The Racer (5,990 Baht): Designed for speed runners and those who want a lightweight, responsive feel for their everyday life.
• The Trainer (4,990 Baht): The Double-Arc logo structure and a seamless knitted upper lock the foot in securely. This is perfect for weight training or cross-training, where stability and versatility are essential.
• The Runner (4,990 Baht): Supports every mile with a highly responsive sole and stable arch support, giving you the feeling of running against gravity. Ideal for runners and fitness enthusiasts who prioritise maximum comfort and support.

The launch event was more than just a shoe showcase; it was part of the “I Run but I’m not a Runner” campaign, which encourages everyone to get active and run. Attendees enjoyed an exciting City Run through the city centre before concluding the night with an exclusive party. The event was elevated by a show from 22 Bullets, the 74th-ranked DJ in the world from Thailand, who premiered his new track, “Something in the Air,” for the first time.