“…For the second time, Tommy Hilfiger transported its world of style to Asia with The Hilfiger Resort, an extraordinary celebration of summer staged against the pristine shores of Koh Samui, Thailand. The event gathered global icons, tastemakers and cultural leaders, inviting them to indulge in an atmosphere of laid-back sophistication that reflects the brand’s hallmark aesthetic, Prep with a Twist….”

This year’s edition took place at the stunning Hyatt Regency Koh Samui, where the unveiling of the Summer 2025 collection was seamlessly woven into an immersive three-day journey of fashion, lifestyle and leisure. Guests were treated to a curated programme of creative experiences and exclusive content designed to captivate audiences worldwide.

Adding to the resort’s allure was an ensemble of prominent figures across fashion, entertainment and digital culture. Among them were Pond Naravit Lertratkosum, Phuwin Tangsakyuen, Gemini Norawit Titicharoenrak and Fourth Nattawat Jirochtikul, celebrated as Tommy Hilfiger’s brand ambassadors.

Joining them were acclaimed actors Jung Hae In and Anupam Tripathi, returning to The Hilfiger Resort for a second appearance, alongside international creators such as Alvin Tiew, Iyzdham Ang and Elizabeth Rahajeng. The guest list was further elevated by the presence of Catriona Gray, the influential beauty queen, as well as models Yang Yan and Tieu Vy, each bringing their distinct flair to the resort’s summery spirit.

Following the resounding success of its debut in Canouan, Saint Vincent and the Grenadines earlier this year, the return of The Hilfiger Resort reaffirms the brand’s vision of curating an immersive journey where luxury seamlessly intertwines with coastal living. By choosing Thailand as its latest destination, Tommy Hilfiger created not only a stage for global fashion but also a timeless memory that bridges American summer spirit with the vibrant essence of Asia.