“…In recent years, art toys have evolved beyond their role as collectible objects, gradually weaving themselves into contemporary lifestyles as cultural artefacts that reflect personal taste and identity. Against this backdrop, the collaboration between Lenskart and POP MART, a global leader in pop culture, stands as a compelling example of how the art toy universe can be reimagined as fashion designed for everyday wear. The “Lenskart x Sweet Bean I Want a Hug” collection marks a thoughtful convergence of design, culture, and lifestyle…”
This collection introduces Sweet Bean, a beloved character created by artist Xue Chen from the POP MART Designer Centre, reinterpreted through eyewear design for the very first time. The character’s essence, defined by innocence, curiosity, and an optimistic outlook on the world—is translated into frames that feel both gentle and contemporary, capturing emotional warmth while remaining distinctly modern.
A defining highlight of the collection lies in the integration of POP MART’s signature Blind Box concept with Lenskart Bitz, magnetic charm accessories designed for the temples of the glasses. Presented in blind box form, these charms elevate the experience from a straightforward purchase to one of collecting and emotional engagement, where anticipation and surprise become part of ownership.
Further enriched by inspiration from the I Want a Hug series, the eyewear designs feature soft pastel tones, rounded silhouettes, and delicate details that evoke the signature Pastel, Plush, and Dreamy mood of Sweet Bean. Staying true to its commitment to quality, Lenskart employs premium acetate, ensuring durability, lightness, and all-day comfort.
The collection comprises 16 exclusive models, including 13 optical frames and 3 pairs of sunglasses, each offering a more mature and contemporary interpretation of Sweet Bean’s core character while maintaining its unmistakable charm.
The launch of Lenskart x Sweet Bean I Want a Hug took place in Singapore, attended by Baifern Pimchanok, Face of Lenskart South East Asia, alongside actress Namtan Tipnaree, and a select group of lucky fans from Thailand. The event underscored the brand’s intention to engage closely with audiences across Southeast Asia through culturally resonant collaborations.
Ultimately, Lenskart x Sweet Bean I Want a Hug serves as a testament to how art toys can transcend the realm of collectibles and seamlessly integrate into daily life, through design that thoughtfully balances functionality with emotional expression, and fashion that speaks to both the heart and the eye.
