Shiseido Lavender Ring 2025 is Shiseido Thailand’s CSR initiative designed to bring joy to the community while hosting beauty workshops for cancer patients. Now in its fourth year in Thailand, the campaign is delivered in partnership with Art for Cancer by Ireal, an organization dedicated to improving the quality of life for cancer patients.
Shiseido places strong importance on sharing happiness, beauty and confidence with society, aiming to uplift people’s lives through the beauty products of the Shiseido Group. The initiative reflects the company’s mission, Beauty Innovations for a Better World, which seeks to create beauty-led innovations that contribute to a better future for everyone.
The Shiseido Lavender Ring 2025 campaign began in Japan in 2017 before expanding globally to countries such as China, Singapore, Taiwan and Thailand. The initiative uses Shiseido Life Quality Makeup—a range specially developed for the unique skin concerns of cancer patients, including foundation, loose powder and cleansing products. These formulations are designed to support skin affected by scars or changes resulting from cancer treatment. Through its beauty workshops, the campaign teaches cancer patients how to care for their skin and apply makeup using Shiseido Life Quality Makeup and products from across the Shiseido Group.
Shiseido (Thailand) Co., Ltd., led by Managing Director Parichat Veerasaetien and the executive team, also donated 100,000 baht to King Chulalongkorn Memorial Hospital, Thai Red Cross Society, to support cancer patients. The donation was received by Assoc. Prof. Dr. Kittiwadee Saksornchai, Radiation Oncologist at King Chulalongkorn Memorial Hospital, and Ireal Trisarnsri, Founder of Art for Cancer by Ireal, at Hotel Nikko Bangkok, Sukhumvit 55.
The Shiseido Lavender Ring 2025 programme concluded with a portrait session capturing the smiles of cancer patients, each expressing their own unique beauty alongside messages of encouragement—sharing the power of happiness with themselves and those around them.
