Jennie, one of the most influential artists of her generation—renowned as a singer, rapper, songwriter, actress, and member of BLACKPINK—steps seamlessly into her new role. She joins the Ray-Ban family as global brand ambassador for both Ray-Ban and Ray-Ban Meta, marking a natural and compelling partnership.
Beyond her musical achievements, Jennie has established herself as a leading force in fashion. She embodies Ray-Ban’s DNA—driven by self-expression and a spirit of continuous innovation. Speaking on the collaboration, she shares:
“I’m so happy to be working with Ray-Ban. From the very beginning, it felt like a natural fit. For me, confidence doesn’t have to be loud—it comes from feeling good about yourself and expressing who you are in a simple way. Ray-Ban carries that same energy: effortless, vibrant, and easy to incorporate into everyday life. I love items that stay with you every day and become part of your mood and expression, and this collaboration reflects that perfectly.”
The Ray-Ban campaign delivers striking yet understated visuals, accented with deep red tones—a subtle nod to her stage name, Jennie Ruby Jane. Meanwhile, the Ray-Ban Meta campaign presents her in soft blue hues, highlighting the seamless fusion of cutting-edge fashion and next-generation Meta innovation, while reflecting Jennie’s natural, unfiltered confidence.
The new collection is available at Ray-Ban stores, EssilorLuxottica retail locations, including Sunglass Hut, and participating optical stores across Thailand.
