“…Since the 1860s, the arrow has stood as one of Boucheron’s most enduring emblems, a symbol of elegance in motion imbued with both grace and power. Over the decades, it has been reinterpreted time and again, each iteration capturing the Maison’s fascination with duality: delicacy and strength, precision and poetry. Now, with the arrival of the Flèche collection, this age-old motif finds new life in creations that celebrate freedom, individuality, and fluid modernity…”

Through the years, Boucheron has drawn on the arrow’s evocative form to craft jewels that are as romantic as they are bold, from fine heart-piercing arrows to diamond-feathered tips glistening with meticulous detail, and quivers that channel a quiet yet formidable power. Artistic movements have shaped its evolution, with Egyptian-inspired Orientalism once infusing the motif with exotic patterns, while the 1920s Art Deco era distilled it into clean geometry in jade green.

Today, Creative Director Claire Choisne extends that legacy with a collection that feels distinctly of our time, presenting eight genderless designs in white gold, reduced to their essence yet alive with emotion. Round and baguette-cut diamonds illuminate the pure lines of the arrow, now imagined as rings that coil around the hand, necklaces that glide like ribbons of light, and bracelets so supple they need no clasp.

Every detail reveals the virtuosity of Boucheron’s artisans, from the sculptural shaping of metal to the precision of each setting. Together, they capture movement itself: the moment when the arrow leaves the bow, suspended between power and release.