Onitsuka Tiger introduces the DENIVITA collection, blending fashion, sport and cutting-edge innovation. The campaign captures MOMO’s charm in premium Japanese denim and signature tracksuits, defined by bold colours and distinctive design that elevate everyday moments.

The DENIVITA series fuses “denim” with “vita”—the Italian word for “life”—reflecting the brand’s vision to inspire a vibrant, energetic lifestyle through denim. Onitsuka Tiger presents the campaign with TWICE’s MOMO, global girl-group icon, as brand ambassador.

Discover the campaign visuals across Onitsuka Tiger’s social media platforms, with behind-the-scenes footage on Instagram and exclusive video content on TikTok.