OLENS, the acclaimed Korean contact lens brand, has officially launched in Thailand under the import and distribution of M CURATED, promising a fresh experience that perfectly blends vibrant fashion colours with eye care.
The grand opening took place on 9 September 2025 at Siam Center, where Ms. Pailin Umphuj, Senior Vice President of Merchandising at The Mall Group and CEO of M CURATED, joined Mr. Sangjin Park, CEO of Star Vision Co., Ltd., to cut the ribbon and mark OLENS’s official debut in Thailand.
The event was graced by a host of celebrities who visited OLENS’s first flagship store in the country. Highlights included Peem-Wasupon Pornpananurak and Phu-Tatchai Limpanyakul from the popular band BUS, who joined the celebrations of this new landmark for contact lens lovers. The flagship store faithfully recreates the Korean OLENS experience, offering eye tests, expert consultations on choosing lenses to suit individual styles, and virtual try-ons to explore various shades and designs.
Leading influencers and content creators such as Rinrada Thurapan, Jirakit Kuariyakul, and Suphitcha Subannaphong also attended, sharing their favourite collections, including REAL RING, VIVI RING, and GLOWY — perfect picks to brighten and complete any look.
OLENS is now available at the flagship store on Level M, Siam Center, and online via Shopee, Lazada, and TikTok Shop, making it easy for modern consumers across Thailand to find their perfect lenses.
