“…As the year draws to a close and the festive spirit begins to unfold, Loro Piana invites us to rediscover the art of giving through its Holiday Gifting 2025 collection. Thoughtfully curated, this seasonal selection brings together creations that embody the Maison’s enduring pursuit of excellence, where timeless elegance, meaning and exquisite craftsmanship converge in every piece…”
At the heart of this year’s collection lies Loro Piana’s textile heritage, an essential pillar of the Maison’s identity. Iconic pieces such as the Unito shawl and the Grande Unita scarf, first introduced in the early 1980s, continue to be celebrated as hallmarks of refined craftsmanship. Distinguished by the Maison’s signature Frisson finishing technique, these designs offer an irresistibly soft, buttery touch and a subtly luminous surface. Available in an extensive palette ranging from refined neutrals and earthy tones to brighter hues, including the Maison’s signature red check, each piece is conceived as a sophisticated expression of personal style.
Another highlight of the season is the return of the Library of Prints Carré scarves, reimagined with a rich variety of motifs. From Heritage and Guardaroba to Animal Kingdom, Botanico, Punti e Nodi, Loro Gioia and Acquerelli di Natura, these designs come to life in the Autumn/Winter 2025–2026 collection. Watercolour paintings by skilled artists are transformed into abstract prints, capturing the poetic beauty of landscapes from Argentina, Scotland, Australia, New Zealand and the Alpine regions.
Alongside scenic interpretations, archival patterns and historically significant motifs are revisited with a contemporary sensibility. Delicate florals and rare animals, such as the vicuña and Mongolian goats, sources of the Maison’s most precious fibres, appear across soft accessories and ready-to-wear pieces, lending a sense of quiet nobility to everyday dressing. Select designs are further enriched with Roman numerals indicating the year of creation, underscoring their status as true objets d’art.
The Loro Piana lifestyle extends seamlessly into the home with the Art of Good Living collection. Defined by clean lines, gentle curves and subtle detailing, each object is crafted from the finest materials and brought to life through time-honoured techniques that demand patience, expertise and uncompromising attention to detail.
This vision of refined living is further expressed through the Punti a Maglia tableware collection, glazed ceramic pieces inspired by the Maison’s celebrated knitwear heritage, alongside an exclusive trio of scented candles: Mystic Fleece, Cashfur Cloud and Smoky Tweed. Each fragrance evokes the tactile richness of noble fibres, narrating Loro Piana’s enduring quest for the world’s finest raw materials.
This festive season, Loro Piana invites everyone to celebrate the joy of giving with gifts imbued with depth, discernment and an elegance that transcends time, a true reflection of the art of living, as envisioned by the Italian Maison.
