JAI by ONESIAM, the world-class luxury lifestyle club developed by Siam Piwat Group, recently hosted JAI FES: Flavours of the Riviera, an exclusive celebration that captured the very essence of the JAI spirit.
More than a traditional members’ club, JAI represents a bold reimagining of the private club concept. Rather than simply offering access and exclusivity, it fosters a true community, one that empowers members to co-create new cultures and innovations. Every month, JAI curates immersive experiences in collaboration with its Founding Members and global partners. These gatherings are not only luxurious but also serve as platforms for cross-border dialogue, cultural impact, and transformative business connections.
For JAI FES: Flavours of the Riviera, JAI joined forces with notable Founding Members, including Paul Sirisant, CEO of Cloud 11 and one of Thailand’s leading cultural entrepreneurs; Pearl Nunthnapin Banjerdruangkajorn, immersive dining pioneer and founder of Her Name is Nala; and new Founding Members such as “Whale” Varith Israsena Na Ayudhya, CEO of Charn Issara REIT Management and visionary behind iconic Thai resorts like Sri Panwa and Baba Beach Club; as well as Chef Evens Lopez of Blue by Alain Ducasse. Together, they embodied JAI’s cross-disciplinary ethos merging hospitality, gastronomy, design, and entrepreneurship into one seamless narrative.
The celebration also welcomed two dynamic new Founding Members: Pyra, the internationally acclaimed singer redefining Thailand’s presence on the global music stage, and Pipatchara Kaewchinda, designer and founder of fashion label PIPATCHARA, one of Thailand’s most exciting contemporary fashion names. Their global perspectives and creative energy further enrich JAI’s growing community of forward thinkers.
A standout highlight of the evening was The Caviar Room, a sensory journey created in partnership with legendary French caviar house Kaviari. Guests were welcomed with a personal message from founder Karin Nebot, before embarking on an exquisite “caviar journey” exploring the origins, craftsmanship, and delicate flavour profiles that have made Kaviari synonymous with fine French gastronomy. The event also marked the unveiling of a limited-edition JAI x Kaviari caviar tin, celebrating a shared commitment to artisanal excellence and creative collaboration.
Another memorable moment came in the form of a Special Giveaway in collaboration with Baba Beach Club Natai, the celebrated beachfront resort known for its distinctive blend of music, style, and exclusivity. The lucky draw was hosted by Dhitawat “Platu” Issara, Managing Director of Issara United, adding a personal touch to a truly unforgettable night.
As JAI by ONESIAM steps confidently into its next chapter, its monthly co-created experiences and global collaborations continue to affirm its identity as Asia’s leading Borderless Private Members’ Club. Here, luxury meets culture and innovation, cultivating a global community where creativity thrives, cross-sector partnerships flourish, and new opportunities are born for those who believe in the power of growing together.
