“…CULTI MILANO, the premium Italian home fragrance brand, has joined forces with renowned Lebanese haute couture label ELIE SAAB to unveil their exclusive new scent, “GOLDEN”, at Milan Design Week 2025. This luxurious collaboration captures the essence of refined elegance, blending the timeless beauty of Art Deco with modern design in the most captivating way…”

The GOLDEN fragrance has been meticulously crafted to embody the spirit of both brands through a scent that is both rich and deeply evocative. It opens with a refreshing citrus burst of bitter orange and mandarin, followed by the warming spice of ginger, and concludes with the earthy, grounding aroma of cedarwood, a symbolic reference to Lebanon, Elie Saab’s homeland.

Rooted in the concept of “Culture of Ambience”, a signature philosophy of CULTI MILANO, this fragrance offers more than just a pleasant aroma. It represents an emotional experience, one that enhances and elevates the lifestyle of those who invite it into their living space.

Another highlight of this collection lies in its exquisitely crafted packaging, which reflects the artisanal attention to detail and refined material selection. The emerald green lacquered glass bottle is paired with a gold foil-embossed label, showcasing the classic and natural sophistication of CULTI MILANO.

The collection is available in two elegant formats, including  500ml Decor Diffuser with natural reed sticks to disperse the scent gently throughout the home and 270g Scented Candle, perfect for creating a warm and inviting atmosphere.

Those wishing to experience the refined luxury of CULTI MILANO x ELIE SAAB can find this exclusive collection now at King Power City Boutique, Shop in Shop at Suvarnabhumi Airport, King Power Mahanakhon, as well as online via www.firster.com and the FIRSTER BY KING POWER app.