Doja Cat has never been one to play it safe, and with her new album Vie and its standout track Gorgeous, she proves it once again. The music video plunges us into a world of beauty shaped by the 1980s, weaving neon seduction with a sharp cultural critique.

The music video feels like a time capsule from the 1980s—neon lights, glossy close-ups of lips, mascara brushes, and perfume bottles that can be recognizable from the very first frame. Yet, beneath the glittering façade lies something deeper: there’s a deeper story about how society views and pressures women when it comes to beauty.

If they wasn’t grillin’ before
They gon’ be really mad when we hit the floor
It’s a crime to be gorgeous

Doja lays it all out—talking about cosmetic surgery, wigs, body hair, and even the constant presence of paparazzi. She highlights how beauty, so often idolized, can also be a heavy burden. It’s not just about looking flawless; it’s about the cost of being under a microscope. As the saying goes: “Beauty is pain.”

Adding to the visual power, Gorgeous assembles an extraordinary cast of supermodels across generations—Alex Consani, Anok Yai, Irina Shayk, Yseult, Paloma Elsesser, Amelia Gray Hamlin, Ugbad Abdi, Alek Wek, Imaan Hammam, Mona Tougaard, Karen Elson, and Sora Choi—all embodying different definitions of beauty in their own right.

Perhaps the most touching moment comes with a cameo from Doja’s mother, Deborah Sawyer, whose voice message tucked into the visuals serves as an intimate Easter egg serving as a warm reminder of personal strength and support amid public scrutiny.

Gorgeous isn’t just about aesthetics. It’s a reminder that beauty can make you a target, a subject of critique, or even a label. But at the same time, it’s a source of strength, individuality, and empowerment.

“It’s a crime to be gorgeous”