This August 2025, a trip to Hua Hin will be unlike any other as CHATO STUDIO, the rising fashion bag brand, transforms the BEACH CLUB zone at The Standard into a vibrant and playful space to celebrate the launch of its new collection unveiled earlier this month.
On 8 and 9 August 2025, CHATO STUDIO, known for blending traditional craftsmanship with contemporary design, hosted an exclusive trip inviting actors, celebrities and fashion lifestyle influencers to the launch of their latest bag collection, “GIGI VOYAGE’S: THE BUBBLE PEARL.” Set against the sea breeze, sunshine and ocean ambience at The Standard, Hua Hin, the event was filled with exciting activities and inspiration behind the collection, capturing every detail for fans to enjoy.
Reflecting the story behind the new collection, CHATO STUDIO chose The Standard, a seaside resort surrounded by lush gardens and vibrant local flora, as the perfect setting. The Beach Club front lawn was transformed into a gathering place for modern women to express freedom, dreams and identity through CHATO’s fashion.
Guests enjoyed numerous photo opportunities, including a giant CHATO bag installation beside a colourful pink and blue trolley showcasing the latest collection, as well as a charming arrangement of blue and white striped cushioned beach chairs shaped like flowers. The space was ideal for relaxing and enjoying the sea breeze. Visitors to Hua Hin this month are encouraged to stop by and capture their memories.
Beyond photography, the launch featured two engaging workshops. The first invited attendees to personalise their bags with The Bubble Pearl charms, including zodiac-themed charms and golden pearl embellishments, allowing each guest to create a unique style. The second was a creative cake-decorating workshop hosted by Baker x Florist, a premium cake and floral boutique from Rama 9, where participants crafted one-of-a-kind cakes and let their imagination run free.
The “GIGI VOYAGE’S: THE BUBBLE PEARL” bag draws inspiration from a young woman’s journey to a tranquil seaside village where sunlight sparkles on the waves and the sound of surf soothes the shore. This collection features lightweight mesh fabrics that evoke sunlit breezes, adorned with pearl and bead charms symbolising freedom and the spirit of the modern woman. Practical yet stylish, these bags suit everyday use or serve as a chic travel companion to Hua Hin.
Those interested in owning a piece from this collection can visit The Standard Shop in the hotel lobby until 31 August 2025 or visit any CHATO STUDIO outlet. However, the exclusive bag charms are available only at CentralWorld, Iconsiam and online.
