On 10 September 2025, the new Balenciaga Fragrance Store officially opened its doors at 10 Avenue George V, Paris, marking the debut of an exquisite new collection of ten fragrances. This remarkable series transcends time, blending and breaking free from the conventions of traditional perfumery.
Over seventy-five years after Cristóbal Balenciaga introduced the brand’s first fragrance, “Le Dix,” in 1947, Balenciaga has reimagined this iconic line for the present day. The new collection of ten scents forges a profound dialogue between the fashion house’s past and present, while steadfastly embodying the brand’s DNA. The store itself has been meticulously designed for the ultimate olfactory discovery, creatively repurposing the original architecture in harmony with Balenciaga’s signature Raw Architecture concept. The interior features a monochrome grey palette accented by velvet, suede, and leather, contrasted with industrial surfaces such as concrete, plaster, and metal. Raw steel embedded in the flooring has been elevated into the framework for quilted display cabinets, complemented by extruded aluminium shelving with integrated LED lighting.
Every fragrance bottle within the Balenciaga Fragrance Store has been meticulously scanned to faithfully reproduce refill bottles true to the original design. These are adorned with delicately hand-tied ribbons and round glass caps, housed in packaging that reflects the passage of time. The hues of each fragrance deepen gradually with concentration, progressing from transparent brilliance to smoky undertones, culminating in an intense obsidian black that symbolises the depth forged through time.
This collection of ten fragrances boldly marries the expertise of French perfumery with contemporary innovation. Each volume is crafted as an intangible medium of scent, where precious essential oils blend seamlessly with traditional structures to create a perfect union—much like the couture elegance of Balenciaga captured within each bottle. Every scent reveals unexpected facets, presenting a study of contrasts where classic techniques meet modern technology.
The new collection will be available from 10 September onwards at the historic Balenciaga Fragrance Store at 10 Avenue George V, 75008 Paris, select Balenciaga boutiques across Europe and North America, and online at balenciaga.com. The collection will subsequently be introduced at selected Balenciaga stores across the Middle East, Asia, and worldwide.
