ETRO, the legendary Italian fashion house, opens a new chapter by fully stepping into the world of residential living with the unveiling of the interior design of ETRO Residences Phuket. This project marks ETRO’s first branded residential development in Southeast Asia and its second worldwide—underscoring the growing significance of the Branded Living movement within the global luxury real estate landscape.
Developed by Amal Development and located within the prestigious Gardens of Eden, the project sits on a 33-acre beachfront site at Bang Tao Beach on Phuket’s west coast. Designed by global branded real estate specialists The One Atelier, ETRO Residences Phuket aims to translate the brand’s fashion DNA into a living environment—one that goes beyond the concept of a “home” to offer a fully immersive lifestyle experience.
When Fashion Transforms into an Architecture of Retreat
The first interior visuals of ETRO Residences Phuket reveal a fresh interpretation of ETRO’s design language. Signature patterns, textiles, and colors—hallmarks of a brand that originated in furnishing fabrics—are reimagined into serene, refined living spaces that harmonize with Phuket’s natural surroundings.
The One Atelier’s interior design emphasizes light, spatial balance, and material quality. Ornate motifs are distilled into rhythmic spatial compositions that welcome natural light and create a seamless connection with the surrounding landscape. While the interiors retain ETRO’s distinctive eclectic spirit, they are infused with an airy, relaxed atmosphere reminiscent of a seaside resort.
At the heart of ETRO Residences Phuket lies the fusion of Italian craftsmanship with the cultural and environmental context of Southeast Asia. Bespoke furniture from ETRO Home Interiors, developed in collaboration with ONIRO Group, is paired with custom-designed walls featuring sculptural forms and tailor-made details inspired by ETRO’s extensive textile archives.
Materials such as velvet, fine wood, and marble surfaces add tactile depth and richness, while the color palette is carefully curated—from deep ocean blues and lush tropical greens to sun-reflecting neutral tones reminiscent of sand and stone. Together, these elements position fashion as a medium for delivering a premium living experience.
ETRO Residences Phuket comprises only eight residences, making it one of the most exclusive residential developments in Southeast Asia. The collection includes:
- Three-bedroom apartments, approximately 222 square meters
- Three-bedroom penthouses, approximately 438 square meters
Each residence is designed to fully embrace natural views—ranging from tropical forests and the Andaman Sea to the lush landscaped grounds of the development—while remaining close to Phuket’s cultural attractions, fine dining, and premium lifestyle destinations.
As part of the Gardens of Eden masterplan, more than 70% of the area is dedicated to nature, including lagoons, shaded walkways, and tropical gardens designed to promote wellbeing and environmental connection. Guided by the concept of Experience-led Living, residents have access to a wide range of curated amenities, such as:
- Yoga decks and meditation trails
- Multiple swimming pools, from rainforest settings and lagoon-side pools to beachfront zones
- Concierge services
- Personalized wellness programs
- Exclusive activities connected to ETRO, spanning fashion, art, and culture
Redefining Branded Living in Southeast Asia
ETRO Residences Phuket is not merely the debut of a fashion brand’s residential project—it stands as a symbol of transformation within the luxury real estate sector, where experience now outweighs surface-level opulence. At the same time, the project reinforces Thailand’s role—particularly Phuket—as a key destination on the global map of high-end real estate and branded living.
