MCM, the luxury fashion brand renowned for blending German craftsmanship with a modern lifestyle, unveils its new flagship store concept alongside the launch of Thailand’s first MCM Café.
Amid the rising trend of lifestyle-driven shopping, MCM moves beyond product-focused retail to create a new immersive experience. The brand transforms its EmQuartier branch into an MCM Lifestyle Store, redefining retail through a distinctive concept inspired by refined Bauhaus design. The space seamlessly combines luxury aesthetics with experiential elements, while the introduction of the chic MCM Café offers an exclusive sensory journey through taste, aroma, and atmosphere.
Inside, the store features a soft beige colour palette enhanced by tone-on-tone materials and textures, creating a calm yet contemporary ambience. Design highlights include a striking green terrazzo cashier counter, geometric-patterned carpets, eye-catching display platforms, and thoughtfully arranged seating areas. At the heart of the space sits a bespoke bar counter, anchoring the store with warmth and sophistication. Every detail reflects MCM’s vision of modern luxury.
The experience extends further with the debut of Thailand’s first MCM Café within the Lifestyle Store. Serving a curated selection of drinks and desserts in an elegant setting, the café caters to consumers seeking more than shopping alone—offering inspiration, relaxation, and a lifestyle that expresses individuality and refined taste in one destination.
The new MCM store concept is now open at the MCM Lifestyle Store, G Floor, Helix Zone, EmQuartier. For more information, visit Facebook: mcmthailandofficial and Instagram: @mcmthailand.
