CASETiFY, the global lifestyle brand, has announced the appointment of G-DRAGON—artist and music-fashion icon—as its first-ever Global iCON, marking the start of a series of special projects and new collaborations to celebrate the brand’s 15th anniversary.

In his role as Global iCON, G-DRAGON will go beyond fronting campaigns. As a globally influential artist, he will actively help shape CASETiFY’s brand image and creative direction throughout the year, engage with the CASETiFY community, and contribute across all product categories—not limited to cases and accessories—while amplifying the cultural impact of the brand’s 15th-anniversary celebrations.

Wesley Ng, CEO and co-founder of CASETiFY, said: “Appointing G-DRAGON as our first Global iCON marks a major milestone for CASETiFY in our 15th year. He not only broadens our global visibility but also plays a key role in shaping our creative vision. We believe technology is a powerful platform for personal expression.”

To commemorate its 15th anniversary, CASETiFY introduces the campaign concept “CHROMATIC: FORMS & HUES”, which explores two perspectives of creativity. CHROMATIC: FORMS centres on the Alloy Ripple Case, a striking aluminium design within the Ripple line, accompanied by new metallic accessories such as Metal Charms, a 2-in-1 Metal Cross-body Chain, and Custom Metal Charm Cubes for personalisation. CHROMATIC: HUES unveils five new colourways for the Ripple collection, celebrating the energy of colour and diverse forms of self-expression. Together, both lines clearly articulate CASETiFY’s design philosophy for the year ahead.

The CHROMATIC Collection launches on 26 January at casetify.com and at selected CASETiFY STUDiO locations. Further details on the collaboration are available at CASETiFY.com and across CASETiFY’s social media channels.