A wave of new lipsticks has hit the beauty scene from rich velvety mattes to high-shine, hydrating formulas offering endless ways to keep your lips plump, polished, and picture-perfect throughout the day. With so many options launching this season, choosing just one to take home feels almost impossible.
Of course, no handbag is truly complete without a signature lipstick to hand. But sticking to the same shade day in, day out, seems like a missed opportunity especially now, as beauty houses unveil a parade of irresistible newcomers. For those wondering which brands are making waves this season, and what each lipstick brings to the table, #legend_th has rounded up some of the standout launches worth trying now.
1
LV Rouge Satin
Photo credit: louisvuitton via Instagram
A stunning debut from Louis Vuitton Beauty, LV Rouge Satin delivers bold pigment in a single swipe, encased in a luxurious satin formula. Designed to smooth, plump, and hydrate, it leaves lips with a luminous, healthy sheen and a silky feel that doesn’t settle into lines. With an impressive 27 shades from soft, natural hues to striking reds and deep, moody tones, there’s something for every mood and moment.
2
Gucci Rouge De Beauté Brillant Flora
Photo credit: guccibeauty via Instagram
This beautifully adorned lipstick combines the radiance of a sheer gloss with the elegance of a satin finish, all in Gucci’s signature floral packaging. Promising 24-hour hydration, the formula is enriched with hyaluronic acid, rose oil, and peony oil complex, delivering both nourishment and antioxidant protection. The result? Vibrant colour, a luscious finish, and comfort that lasts from morning to midnight.
3
Rouge Dior On Stage
Photo credit: diorbeauty via Instagram
Dior Beauty’s latest innovation merges the shine of a gloss with the staying power of a lipstick. The slim, precise bullet is perfect for on-the-go touch-ups and mimics the control of a lip liner. It glides effortlessly, offering full colour payoff with a smooth, lightweight texture. A must-have for anyone seeking hydration, longevity, and polish, all in one swipe.
4
Prada Light Glowing Lipcolour
Photo credit: prada via Instagram
A luminous glow meets cutting-edge technology in Prada Light, a balm-like lipstick infused with Micro-Pixel Pearls for a radiant finish. Despite its lightweight feel, it delivers rich pigment and lasting hydration for up to 24 hours. Available in four elegant shades Pink, Rose, Rosso, and Brown, it’s the perfect balance of comfort and couture.
5
Tom Ford Runway Lip Colour
Photo credit: tomfordbeauty via Facebook
A runway favourite with a cult following, Tom Ford’s Runway Lip Colour has been reimagined for an even smoother, more user-friendly experience. The satin formula now offers intensified pigment, improved blendability, and a soft, hydrating feel that doesn’t feather or fade. With 20 sophisticated shades to choose from, it’s ideal for effortless day-to-night elegance.
6
Laura Mercier Caviar Hydra-Crème Refillable Lipstick
Photo credit: lauramercier via Instagram
Known for its cult-favourite powders, Laura Mercier now offers an equally covetable lipstick. The Caviar Hydra-Crème formula features a weightless satin texture that glides on smoothly, delivering rich colour and 16-hour hydration. With 12 wearable shades and a refillable design, it’s as sustainable as it is stylish.
7
YSL Loveshine
Photo credit: yslbeauty via Instagram
Combining vibrant colour with a high-shine gloss effect, YSL Loveshine delivers a glossy finish without the stickiness. The formula melts onto the lips, keeping them hydrated and juicy for up to 24 hours. Easy to reapply, it’s perfect for those who want mirror-like shine and moisture in one sleek bullet.
8
Anastasia Beverly Hills Matte & Satin Velvet Lipstick
Photo credit: anastasiabeverlyhills via Instagram
For those who love a matte look but not the dryness, ABH’s Velvet Lipstick offers the best of both worlds. The satin-matte hybrid hugs the lips with rich, comfortable colour that resists creasing or cracking. The flexible, creamy formula ensures a smooth application and long-lasting finish. With 30 versatile shades, from nudes to brights and bolds, there’s a perfect match for every skin tone and style.
