Zenith unveils Thailand's first stand-alone boutique at Siam Paragon

Under the collaboration with Pendulum, led to a new branch of the brand that is ready to take those captivated by the art of watchmaking on a full journey into the wondrous world of Zenith

Zenith, the renowned Swiss watchmaking brand with over 159 years of expertise in haute horlogerie, announces an official partnership with Pendulum Thailand, a prestigious watch retailer. Unveiling the brand’s new boutique at Siam Paragon department store, serving as a new destination for those entranced by the allure of fine watchmaking from around the globe.

Being crafted from Zenith’s creativity and meticulous vision, the quality and unparalleled style are undoubtedly guaranteed. This new stand-alone boutique is unveiled with a blue-toned interior that stretches from floor to ceiling, evoking visions of a star-studded sky, embodying the brand’s philosophy, “Time to reach your star.” Furthermore, the boutique’s design exudes the brand’s signature sophistication and allure. From the grand glass entrance adorned with the brand’s logo, to the modern displays showcasing various models, and the lofty, opulent ambiance within, every aspect reflects Zenith’s excellence.

The exclusivity does not end there. With Zenith’s dedication to delivering an impeccable experience in every dimension, the “Story Bar” concept was conceived. A uniquely crafted space within the boutique, allows visitors to immerse themselves in the wondrous universe of Zenith’s watchmaking. Through videos narrating the brand’s inspiration, legacy, innovations, and contributions to the luxury timepiece industry from past to present.

Beyond its exquisite aesthetics, the new boutique promises an unparalleled level of exclusivity. It’s not merely the intricately crafted interior design, the unveiling of the latest collections, or the captivating technology that allows visitors to immerse themselves in the brand’s rich legacy that sets it apart. This newest sanctuary also bears the extraordinary privilege of showcasing an exquisite curation of exclusive timepieces from LVMH Watch Week 2024. For those seeking to experience true horological mastery, the Zenith boutique at Siam Paragon Shopping Centre is an essential destination that demands to be explored and revered.