Valentino Beauty launches the new haute couture perfume collection 'Anatomy of Dreams,' inspired by Roman Palazzo.

"...Valentino presents its new haute couture perfume collection 'Anatomy of Dreams,' featuring seven distinctive scents inspired by Roman Palazzos, architecture, and the allure of Rome. This collection invites ones to envision the contemporary beauty of Italy and endless journeys. Expert perfumers craft each fragrance..."

Valentino Beauty launched its new haute couture perfume collection, 'Anatomy of Dreams,' inspired by the rich cultural heritage and architecture of its Italian homeland. This collection offers exceptionally crafted fragrances that stand out from the existing scents, such as the renowned 'Born In Roma' fragrance collection, which recently won the Women's Luxury Fragrance of the Year 2024 award.

The seven fragrances in this collection are designed to appeal as haute couture, mainly targeting the new generation (Gen Z) who seek distinctiveness beyond ordinary brands. What makes them even more remarkable is that each of these seven scents is meticulously crafted by expert perfumers, including Carlos Benaïm (IFF), the mastermind behind the renowned fragrances White Diamond for Elizabeth Taylor and Polo for Ralph Lauren. They are also complemented by the expertise of female perfumer Anne Flipo, known for Givenchy L'Interdit and YSL Libre.

Sogno in Rosso, meaning 'Dream in Red,' is the flagship fragrance of this collection, inspired by Valentino's iconic crimson gowns. This scent features a latte foam note that reflects Italy's coffee culture, accompanied by hints of black pepper, juniper, and sandalwood. Another intriguing fragrance is Private Talk, a blend of violet flowers and notes of cappuccino coffee symbolising Italy's exquisite coffee culture.

What makes the Anatomy of Dreams collection especially unique is that not everyone can own all the fragrances in it. The collection will be initially available exclusively at Valentino boutiques next month and then in select department stores.

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