Tory Burch unveils a special Lunar New Year collection

"...Tory Burch celebrates the Lunar New Year with a special collection that embodies the joy and significance of this auspicious season, incorporating snake-inspired details to honour the Year of the Snake, the zodiac symbol for the coming year..."

This exclusive collection showcases some of the brand’s most beloved items from its core lines, including the iconic T Monogram Family. The range features handbags, footwear, jewellery, ready-to-wear apparel, and accessories adorned with elegant zodiac-inspired designs. These details reflect symbols of good fortune, wisdom, and prosperity, crafted with intricate artistry. Highlights include sparkling crystals embellishing a snake slithering across the metallic clasp of a handbag and snake motifs adorning cardigans.

Additionally, the brand has designed a striking campaign to complement the collection. Campaign imagery will be displayed in boutiques and leading department stores, accompanied by a specially designed red shopping bag, embellished with a snake motif and gold T Monogram patterns. These designs also extend to boutique interiors, red envelopes, and digital elements, including backgrounds and stickers for online platforms, allowing customers to share the festive spirit in style.

This Lunar New Year collection beautifully blends the traditions of good fortune with modern, sophisticated designs, offering a distinctive celebratory experience in true Tory Burch fashion. The collection will be available across Asia, including China and Japan, as well as select locations in North America and Europe. Customers can also shop the collection online through dedicated Lunar New Year platforms.

Also See: The relationship between Chinese New Year and the world of fashion