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Timeless Charm of Louis Vuitton's Damier Pattern Sparks a Stunning Jewellery Revolution

Author: Phuriwat Hirunrangsee | Photographer: Courtesy of Louis Vuitton

Sep 26, 2024

"...Beyond Louis Vuitton's iconic monogram designs exists the timeless charm of the Damier, a pattern masterpiece that has influenced countless fashion creations over the years. This pattern influences not only the realm of fashion but also the domain of jewellery.Francesca Amfitheatrof, the artistic director of Louis Vuitton watches and jewellery, unveils her new collection 'Le Damier de Louis Vuitton', featuring contemporary and elegant jewellery pieces that are sure to captivate brand enthusiast with their exceptional design. During Paris Fashion Week, #legend_th experienced this remarkable collection presented at Hotel Volney in Paris..."

In 1888, brothers Louis and Georges Vuitton created this unique chequerboard pattern, to symbolize the brand's dedication to innovation, a hallmark that would distinguish the Maison from its competitors. The design draws inspiration from the number eight, repeated three times to signify its inception year. It serves as a testament to enduring elegance. This modern graphic design has seamlessly transitioned into fashion and leather goods, captivating the imagination of Francesca Amfitheatrof, the creative director of jewellery, who has beautifully incorporated it into stunning jewellery creations.

Adorned with elegant sophistication, every piece radiates an enchanting charm, expressed in vibrant yellow or white gold. Artistic Director Francesca Amfitheatrof describes this collection as more than mere jewellery; it embodies a celebration of form, where diamonds and gold intertwine to craft a stunning geometric narrative. Carefully crafted, the series boasts a luxurious texture that envelops the skin like a fine cashmere knit.

The Distinctive Ring

At the heart of ‘Le Damier de Louis Vuitton’ resides the signature ring, a captivating piece radiating vibrant energy. Crafted for effortless stacking, this unisex ring comes in three different widths. There are two styles available: a subtle everyday version featuring two rows of diamonds, and a more assertive variant with four rows that creates a bold impression. Every ring transcends mere luxury, embodying the endless potential for individual expression.

Reinterpreting a Timeless Piece

Dive deeper into the collection to discover a reimagined tennis bracelet that seamlessly combines vintage allure with contemporary style.Inspired by the historic match of the 1978 US Open, where Chris Everett's missing diamond bracelet briefly disrupted the game, this piece embodies a perfect blend of movement and elegance, crafted with precision for seamless wear and comfort. The design’s repeated pattern creates wonderful suppleness. Exuding a touch of infinity and endless possibility.

A campaign featuring Ambassador Ana de Armas

In addition, there are artistic yellow gold hoop earrings with geometric motifs that are elegantly diamond-studded, as well as round pendant with diamonds gently placed on fine gold chains for a necklace. These items' unisex nature disrupts gender stereotypes while recognizing emotional connections through ageless design. Amfitheatrof masterfully conveys this innovative vision: “Le Damier de Louis Vuitton is the creation of a new era, a modern collection designed to last forever,” she says. This collection is a sincere tribute to the creativity of contemporary jewellery. 

Also See:  Bulgari and Fender Collaborate to Craft an Opulent Harmony of Time and Sound

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