Tiffany & Co. unveils its iconic collections through the campaign With Love, Since 1837

Apart from the legendary designs of the house, this campaign shines with the collaboration of the exceptionally talented photographer and director, Dan Tobin Smith

Tiffany & Co., the highly regarded American jewelry and luxury goods brand steeped in stories and symbols of love, announces the launch of its highly anticipated campaign, drawing inspiration from the creative genius of Gene Moore, one of the legendary window display designers of the house. Under the title ‘With Love, Since 1837,’ the campaign beautifully narrates tales of love, craftsmanship, and the brand’s invaluable artistic legacy.

The most captivating aspect of this campaign undoubtedly lies in the seamless integration of the brand’s iconic collections such as Lock, T, Knot, HardWear, Sixteen Stone, and the Tiffany® Setting, alongside the collaboration with Dan Tobin Smith, an award-winning British photographer and director renowned for his memorable works. Together, they present the masterpieces curated by Gene Moore, showcasing the world of product window design in a myriad of breathtaking expressions.

Through the lens of Dan Tobin Smith, the narrative and identity of Tiffany & Co. are flawlessly conveyed, encompassing beauty, power, limitless imagination, and unmistakably, the brand’s core essence of “love.” The artistic legacy narrated by Gene Moore, pivotal to Tiffany & Co.’s design ethos, is vividly brought to life. In this project, Dan Tobin Smith collaborates with Rachel Thomas, an award-winning set designer, to create extraordinary backdrops for the ‘With Love, Since 1837’ campaign, particularly set in London. From miniature to monumental models, the scenes are meticulously designed, enhanced with mesmerizing visual effects, including projected motion imagery and simulated clouds crafted from smoke. This presentation of artistry epitomizes the brand’s beauty in an unparalleled manner, resonating with viewers and impeccably communicating the essence of magnificence of Tiffany & Co. at the finest level.

The ‘With Love, Since 1837’ campaign is a collaborative effort between the brand and the creative agency TBWAChiatDay LA, enabling everyone to immerse themselves in the tale of love and reverence today, through Tiffany.com and various social media channels of the brand.

Sources: Tiffany & Co.

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