The Standard has unveiled its retail collection "The Jet Set" to celebrate its 25th anniversary

“…What it would be once a renowned hotel chain emerges as a significant player in the fashion industry? As recently, The Standard Hotels have chosen to celebrate their 25th anniversary by launching their latest retail collection under the cool moniker "The Jet Set," presenting an array of designs under the concept of Future Vintage…”

The standout feature of this collection is likely to be none other than its design aesthetic, which presents a sporty vibe in every detail. Through vibrant tones of red and deep blue, but still maintains a compelling simplicity with 7 fascinating items curated from journeys to destinations like New York, Miami, London, Ibiza, Bangkok, and more.

Jet Set Pullover: A cosy pullover sweater that is perfect for mixing and matching with airport leisure looks on relaxed travel days. It's suitable whether waiting to board a flight at dawn or lounging throughout the flight.

The Jet Set Tracksuit Jacket and Bottom: A stylish yet accessible warm-up set in a blue and white colour scheme. It offers a vintage vibe while remaining easy to wear at the same time. Designed for both men and women, this versatile duo is ready to create outstanding styles in various ways, whether worn as a matching set or as separate pieces.

The Jet Set Travel Clutch: A must-have companion for everyday use. It comes in the form of a lightweight clutch bag with a size that's perfect for carrying all your daily essentials. Whether it's your passport, documents, mobile phone, or even lipstick, this clutch ensures you can conveniently carry everything you need throughout the day.

The Jet Set Toiletry Bag: When travelling, skincare items are indispensable for women or refined ladies. This versatile pouch is designed to provide convenience and better organisation for travel needs. It accommodates various essential items such as beauty products, makeup, hair tools, and even body lotions.

The Jet Set Tote Bag: A canvas bag designed in a cream tone with the distinctive red logo pattern of The Standard brand. Inspired by basketball’s geometric shapes, it boasts a sturdy structure that holds its shape and comes with ample space to accommodate all essentials. Suitable for travel, gym visits, and weekend getaways in the city.

Jet Set Travel Scarf: When thinking about winter trips, a key item that cannot be forgotten is undoubtedly a beautiful scarf. The design of the travel scarf from this latest retail collection comes in two options, allowing travellers to create their own style confidently. It's available in both white and navy blue.

Furthermore, in addition to launching The Jet Set collection, The Standard has also partnered with the Thai designer brand, My Real Name, to unveil special-designed shirts. These shirts are created by incorporating the character of My Real Name with the modern and minimalist identity of The Standard. The designs infuse the vibrant colours of the hotels, adding a playful party vibe to the collection while maintaining simplicity, charm, and versatility for mixing and matching in various settings. These specially designed shirts will also be available at The Shop.

Those interested can view and pick up the products from The Jet Set collection and My Real Name at The Shop on Level G of The Standard, Bangkok Mahanakhon every day from 09:00 to 19:00.

Sources: The Standard Hotels

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Written by Kantinan Srisan