The Gucci Cruise 2025 collection exudes a romantic vibe inspired by the essence of London
Author: Phuriwat Hirunrangsee | Photographer: -
May 17, 2024
After Sabato De Sarno, the creative director of the house crafted two seasons' worth of works for Gucci, one hallmark seen clearly in his designs is the minimalistic unique design that comes in beautiful and wearable colour tones embraces the trend of quiet luxury. Nevertheless, fans of the brand who have longed for the romantic vibes that envelops this fashion house still await designs that invite dreams with the Cruise 2025 collection, set to be showcased at the Tate Modern in London. The collection is expected to fulfill the desires of the brand's enthusiasts who are eagerly anticipating it.
“Fashion design is a means to study, explore, interpret. After having expressed my ideas of desirability and sensuality, this is another piece of me, more romantic, more contradictory. I like taking something that we think we know and breaking away from its rules, taking it as far as it can go, without ever distorting it. Bringing it towards its opposite and finding harmony.” Sabato De Sarno
Besides London being a city deeply associated with Sabato, it's also a significant inspiration for Guccio Gucci, the founder of the brand, who established it based on his experiences working at the Savoy Hotel. The choice of the Tate Modern museum, a contemporary public space for people to meet and exchange ideas and cultures, as the venue for this showcase holds great significance in reflecting the concept of Duality that Sabato intends to communicate through this design work.
Whether it's blending Englishness interpreted in an Italian accent, human stories and nature, or the conflict between simplicity and romanticism, everything is mixed with the essence of both London, including its natural scents, weather, and people's attire, and the Italian identity, resulting in a design that invites you to explore all 53 looks available, ranging from sharp and minimalist to dreamy romantic and Bohemian styles that revive the Soho Chic fashion of the 70s in London.
Pussy Bow
The comeback of oversized bows adorning the front of beautifully tailored shirts, coupled with details that infuse a romantic essence into the designs, is truly fitting. The delicate fluttering adds a touch of sweetness, perfectly paired with a brown suede jacket or an oversized black jacket, creating an intriguing dimension to layering. Layering the same color tone on different materials, such as a chiffon shirt with a pussy bow and a burgundy leather jacket, is another fascinating style idea.
Shade of Retro
The return of Bohemian style and 70s fashion is a key look in creating fun in this collection. Whether it's printed shirts matched with leather suit jackets featuring the iconic GG monogram pattern, coupled with wide-legged jeans, the maxi dresses in printed pleated fabric with floral patterns reflect a free-spirited vibe. Additionally, we've seen the brand's popular camel-toned suede mini dresses revamped with a modern twist, adding shimmering metallic silhouettes to dust off and mix and match. Additionally, the Blondie handbag model, born in the same era, has made a comeback in a new version crafted from beautiful monochrome leather, and it also comes in a version featuring the GG logo print on canvas, which is iconic at the heart of it all.
Daisy Daisy
One standout detail on the clothing that everyone is sharing on social media is the three-dimensional daisy embroidery adorning the daisy-themed outfit. The three-dimensional fabric flowers on the meticulous skirt, daisy-patterned denim pants with embroidered studs that match seamlessly with the lace bralette, and the voluminous jacket blend the feminine and masculine looks flawlessly. The blooming flowers on the garments in this collection are therefore a significant highlight that captivates and invites us to dream once again.
City of Rain
The timeless check pattern, emblematic of the English aesthetic, has been artfully integrated into the intricate details of the garments in this collection. Whether it's the stitched lining on the leather backing or the delicate arrangement of glass beads in soft pastel hues, this refined detail brings a captivating allure. Moreover, the beaded raindrops forming this pattern conjure memories of the gentle showers commonly experienced when revisiting London.
All Flat
It's unusual for runway footwear to feature low heels, but in this instance, all the shoes that complete the runway ensembles are flat. Some looks are accompanied by socks embellished with the brand's signature green and red stripes. Whether it's the leather loafers embellished with the iconic Horsebit, the leather loafers adorned with studs reminiscent of the popular punk music culture in the United Kingdom, the ballet flats with ankle straps, or the ballerinas featuring dark red-toned straps, each adds an intriguing touch to this collection.
Pastel Paradise
This collection showcases an intriguing silhouette by pairing a loose-fitting oversized jacket with a knee-length pencil skirt. In addition, it features pastel color combinations that bring a fresh and unique appeal. You'll find lavender paired with mustard yellow and baby blue, as well as pastel yellow with pastel pink. This color pairing is absolutely stunning, capturing attention effortlessly while remaining versatile enough to wear in any situation. Encouraging us to embrace the relaxed atmosphere while enjoying a trip in pleasantly warm weather.
Sources: Gucci
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