SWATCH introduces a special collection to celebrate the Year of the Snake

"...Swatch welcomes this Chinese New Year with two exceptional new watch designs that beautifully reflect the themes of growth, adaptability, and resilience, qualities synonymous with the Year of the Snake. The watches in this collection feature vibrant colours and distinctive details, embodying the essence of transformation and elegance..."

The collection debuts with the BIG BOLD BIOSOURCED model, featuring a striking snake design gliding across a deep blue background. This imagery evokes the graceful movements of a dancer on a dimly lit stage or the precise brushstrokes of a master calligrapher. Beyond its aesthetic appeal, this watch symbolises the power of change and serves as inspiration for wearers to step boldly into the spotlight with confidence and fluidity. True to the BIG BOLD series’ identity, it is crafted for those who dare to be different and embrace life with boldness and style.

Complementing this is the SKIN IRONY model, showcasing an ultra-thin gold-toned case that seamlessly pairs with any outfit or style. Its soft red fabric strap, adorned with intricate snake and bamboo motifs, embodies flexibility and elegance in all circumstances. The design serves as a reminder that growth stems from adaptability and resilience, much like bamboo that bends without breaking and a snake that glides gracefully through its environment.

These two timepieces not only boast remarkable designs and water resistance but also come with specially crafted packaging that perfectly complements each watch, making them ideal gifts for the Lunar New Year. The Year of the Snake collection is now available at Swatch stores worldwide and online at swatch.com, ready to inspire you to live life to the fullest with every passing moment.

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