Sulwhasoo Elevates Korean Ginseng Science with the New 'Concentrated Ginseng Rejuvenating' Line
Author: Pimpichaya Chaikittiporn | Photographer: Courtesy of Sulwhasoo
Sep 11, 2024
"...On 1st September, Sulwhasoo, unveiled its new product, 'Concentrated Ginseng Rejuvenating.' Offering elevates the science of Korean ginseng by incorporating cutting-edge innovations from over 60 years of research. Featuring Sulwhasoo's latest exclusive ginseng technology, it aims to revitalise the skin, enhance firmness, and combat signs of aging. Additionally, renowned actress 'Punpun Sutatta' has joined as a friend of the brand for this launch…"
Sulwhasoo is widely recognised as a leading Korean beauty brand and remains a favourite among skincare enthusiasts worldwide, distinguished by its rare Korean herbal ingredients. The brand has recently launched its new product "Concentrated Ginseng Rejuvenating" which combines the ancient wisdom of Korean ginseng with cutting-edge science and Sulwhasoo’s latest proprietary technology. Developed through six decades of research and innovation, this premium ginseng skincare product delivers powerful anti-aging effects, lifting and firming the skin. Research has unveiled the rare saponins in ginseng, which are highly effective in rejuvenating the skin and delaying the signs of aging, an exclusive patented ingredient unique to Sulwhasoo.
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Additionally, the brand has introduced its new Friend of Sulwhasoo, the renowned actress Punpun Sutatta, to mark the launch of the revamped Concentrated Ginseng Rejuvenating Serum and Cream. What makes this launch particularly special is the reformulation of these products for enhanced efficacy, building upon the success of the previous Concentrated Ginseng Renewing range, which topped sales charts for 10 consecutive years. Sulwhasoo’s exclusive advanced technology has reduced ginseng molecules by 6,000 times, enabling the extract to penetrate the skin more rapidly and deeply. The benefits of ginseng include boosting collagen production, improving skin elasticity, and activating the skin’s self-rejuvenation, resulting in plumper, smoother skin within just 48 hours.
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This marks a significant advancement in the skincare industry, showcasing Sulwhasoo's cutting-edge development and innovation. The brand is the world's first to study the science of Korean ginseng extensively and has established a dedicated ginseng research centre for 60 years, as mentioned earlier. The brand began with the curiosity that Korean ginseng, known for its health benefits when consumed, could also benefit the skin when applied externally. This exploration led to the creation of the world’s first ginseng-based cream, named ABC, in 1996, marking the beginning of ginseng skincare products. Experience healthy, youthful skin with over 60 years of ginseng expertise from Sulwhasoo, now available at all Sulwhasoo counters and the brand’s official online store.
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