Stray Kids Are Taking Over the Fashion World: One Runway at a Time

"...From electrifying performances to their signature grunge-inspired sound, Stray Kids have solidified their place at the forefront of the global music scene. But beyond the stage, the K-pop boy group is making waves in the fashion world, capturing the attention of luxury houses and high-profile designers alike. With every red carpet appearance, front-row moment, and brand collaboration, the group is redefining what it means to be a fashion-forward idol..."

Their global slogan, “Stray Kids everywhere all around the world,” has never rung truer, not only in music but also in style. From prestigious brand ambassadorships to show-stopping moments at fashion weeks across the globe, the eight members, Bang Chan, Han, Felix, Seungmin, Hyunjin, I.N., Lee Know, and Changbin, are proving that their influence extends far beyond K-pop.

Making History at the Met Gala

In 2024, Stray Kids made fashion history by becoming the first K-pop group ever invited to the Met Gala. Dressed in custom Tommy Hilfiger, they embodied the brand’s signature preppy-meets-streetwear aesthetic with a modern, high-fashion edge. Their appearance on the red carpet wasn’t just a moment—it was a statement. And the partnership didn’t stop there. The group went on to star in a high-school-inspired campaign for Tommy Hilfiger’s Autumn/Winter 2024 collection, set against the vibrant skyscape of New York City.

Felix: House Ambassador for Louis Vuitton

With his ethereal beautylike an elf, striking freckles, and signature long locks, Felix has become a runway favourite and a true muse for Louis Vuitton. Appointed House Ambassador in 2023, Felix has graced multiple LV shows in impeccably ensembles, even taking to the runway himself for Louis Vuitton’s Autumn/Winter 2024 and 2025 collections. 

His ability to seamlessly embody the maison’s timeless yet edgy aesthetic has solidified his place as one of the most exciting faces in fashion right now.

Hyunjin: Brand Ambassador for Versace

Dubbed the "Prince of Stray Kids", Hyunjin exudes luxury and charisma, a perfect match for Versace. Named Global Ambassador for the house in July 2023, he made a jaw-dropping debut at Milan Fashion Week, sitting front row in an all-black pony matching suit alongside Hollywood icon Anne Hathaway. The internet was quick to crown him the next fashion powerhouse.

His presence was further amplified when he stood alongside Donatella to greet fans the day before the highly anticipated showcase. This impeccable ensemble not only highlighted his unique style but also cemented his status as the perfect brand ambassador for Versace, embodying the brand’s spirit with every detail. For Versace’s Autumn/Winter 2025 show, Hyunjin turned heads once again, this time in a bold, buzzed platinum-blonde skinhead hairstyle, monogram pattern and the iconic 'Versace' sprayed detailing, and a silk-print shirt layered under a purple leather coat. The look was nothing short of editorial perfection, cementing his status as one of the most influential fashion idols of his generation.

Bang Chan: The New Face of Fendi

As a musical trailblazer and leader of Stray Kids He has become known as a force in singing, rapping and composing, beyond Stray Kids, he has also written and produced for various artists, showing his talent as a producer and songwriter., Bang Chan has also emerged as a rising force in fashion. His effortless blend of cool and sophistication caught the attention of Fendi, who invited him to their Men’s Spring/Summer 2025 show in Milan.

Dressed in a yellow shirt, black trousers, and a sleek trench coat, accessorised with a Fendi x Devialet speaker, Bang Chan made a strong first impression. So much so that the house later appointed him as an official Brand Ambassador, welcoming him back for the Autumn/Winter 2025 show, where he showcased an effortlessly polished yet laid-back aesthetic in beige and yellow tones.

I.N.: Bottega Veneta’s Rising Star

Effortlessly refined with a clean-cut, modern sensibility, I.N. (Yang Jeongin) was destined for the fashion world. After making waves with Alexander McQueen, he found his perfect match in Bottega Veneta, where he was named a brand ambassador.

His September fashion week look, featuring a woven leather jacket and trousers in a bold graphic print, embodied the house’s signature craftsmanship while embracing an avant-garde edge.

Even those yet to secure official ambassadorships are already regulars in luxury fashion circles—Seungmin with Loewe, and Lee Know making frequent appearances with Etro and Gucci. It’s only a matter of time before the remaining members secure their own high-profile collaborations.

With unparalleled global influence, unmistakable charisma, and a fearless approach to fashion, Stray Kids are not just following trends—they’re setting them. From front rows to runways, they are redefining what it means to be a K-pop star in the world of high fashion. One thing is certain: this is just the beginning.

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