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St. James x Kellogg’s x Gourmet: A creative fusion of design across industries

Author: Kantinan Srisan | Photographer: Courtesy of St. James and Kellogg’s

Nov 11, 2024

"...An intriguing collaboration unfolds as St. James, the historic bag brand with over 40 years of presence in Thailand, joins forces with the iconic cereal brand Kellogg’s. Together, they present an exceptional design that blends the art of fashion with the story of lifestyle in a truly impressive way..."

What makes this partnership particularly captivating, beyond its creative boundary-pushing design, is the delightful result: a collection that seamlessly integrates the core identities of both brands.

The clever incorporation of Kellogg’s signature cereal patterns and the playful Froot Loops motif into the special edition bags is nothing short of charming.

This collection is truly a limited edition masterpiece, as it has been produced in a limited quantity. Those eager to experience this exclusive design in person can visit the Giant Bag Pop-Up Event at Gourmet in Siam Paragon Mall or at selected Supermarkets in The Mall Emporium and Super M Quartier, from 25th October to 27th November 2024.

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