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Sindhorn Midtown Bangkok has collaborated with Thai artist NEWYEAR

Author: Tanatcha Devahastin | Photographer: Courtesy of Sindhorn Midtown Bangkok Vignette Collection

Aug 30, 2024

"...Sindhorn Midtown Bangkok, a Vignette Collection hotel, has collaborated with Thai artist NEWYEAR, the creator of the character Wednesday, a shy dachshund who has stolen many people’s hearts. Together, they have crafted an exclusive product full of NEWYEAR's distinctive character, as well as an art installation that adds a touch of vibrancy to Sindhorn Midtown Bangkok Vignette Collection..."

The limited-edition products created by artist NEWYEAR stand out with the character depicted in a turquoise-green hue, striking a pose as if dragging a suitcase, preparing for a trip. This character symbolises an experienced traveller who values carefully selecting accommodations, now arriving to check in at Sindhorn Midtown Bangkok Vignette Collection hotel.

There is a 2-meter tall art installation of the distinctive character, along with an art corner situated by the large spiral staircase of the hotel. Guests can take photos at this prominent photo spot, set against a vibrant and lively backdrop.

This collaboration not only brings joy to guests but also exemplifies the commitment of the Vignette Collection brand, which is "A Means For Good." This mission drives every hotel within the Vignette Collection to give back to the community. Through this partnership, the hotel has focused on supporting the Kuvanant Foundation, a charitable organisation that promotes and supports education for underprivileged children in Thailand. This initiative reflects that the hotel is not only ideal for modern travellers seeking comfort and relaxation but also for those who wish to contribute love, hope, and imagination to future generations.

Guests, who is interesting in visit the art installation, can visit Sindhorn Midtown Bangkok Vignette Collection hotel, from September 9, 2024, to January 31, 2025. Also, limited-edition products by artist NEWYEAR, including a stylish tumbler with refreshing beverages from Sip & Co. and chic keychains, are available for purchase both at the hotel and through the hotel’s online channels.

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