SHU x Barbie Collection: SHU draws inspiration from iconic 90s toys

"...SHU, a renowned Thai footwear brand, has launched the SHU x Barbie collection, inviting us to revisit the charm of Barbie Nostalgia. Drawing inspiration from the beloved 90s toy that captured the hearts of young girls, the Barbie doll has been reimagined into a line of shoes featuring the iconic bow design. These shoes embody a unique vibrancy, offering comfort and versatility that suits a variety of lifestyles..."

SHU, a globally recognised Thai footwear brand, has made a name for itself, even with Hollywood celebrities such as Paris Hilton sporting its designs. Founded by Kornkanok Sawangruamchok, the brand’s mission is clear: SHU footwear must meet the highest standards of quality. Once customers experience the shoes, they are sure to return for more. One of the brand's signature models, SOFASHU, has become a favourite among many, thanks to its renowned comfort.

In this latest endeavour, SHU has taken creativity to new heights with the introduction of the SHU x Barbie collection. Featuring the trademark bow design—a symbol of confidence—the collection also integrates the instantly recognisable Barbie logo. The shoes cater to the diverse needs of modern women, with styles that complement various lifestyles. These include the SOFASHU signature model, available in two designs: a slip-on and a sandal version, as well as the Palette Soft, which comes in multiple heel heights with a heart-shaped heel detail. The SOFY SOFA, a soft flat made from lambskin, provides a perfect fit, while the Sneaker Platform blends sweetness with street style effortlessly. Finally, the high-heeled strappy sandals complete the collection, offering an elegant touch for a sophisticated look.

Additionally, SHU hosted an extravagant launch event for the SHU x Barbie collection on April 21st at Cassette Sky Bar, located on the rooftop of the SO/Bangkok Hotel. The event was graced by numerous celebrities who came together to celebrate the debut of this special collection.

Also see: Maison Margiela & Christian Louboutin: A fusion of haute couture