Sailing into Elegance: Discover the Allure of FRED Force 10 Rise Collection

"...The Force 10 collection from FRED is not merely jewellery; it's an emblem of contemporary design that has firmly established itself as a treasured classic among discerning enthusiasts. The exquisite intertwining of the cable and clasp creates a stunning piece that showcases the brand’s commitment to craftsmanship and innovation. The latest addition, Force 10 Rise, embodies a luxurious allure infused with a captivating feminine charm..."

 The genesis of Force 10 is rooted in the profound love that Fred Samuel and his family have for the sea and sailing. Their passion for yachting inspired the creation of the inaugural Force 10 piece, where boat components were reimagined as high-fashion adornments. Fred’s eldest son ingeniously braided marine cables together using rivets to craft a bracelet for his wife, later designing a captivating version featuring a gold clasp resembling a marine snap hook. This unexpected fusion of a meticulously braided marine cable and a dazzling gold buckle birthed the iconic Force 10 design in 1966.

Fast forward several decades, and Force 10 has redefined itself as the standout masterpiece of the brand, consistently reinventing itself through innovative styles. Among the standout pieces is the Force 10 Winch, a testament to chic masculinity with its sharp graphic lines and unadorned elegance. Drawing inspiration from the technical elements of sailing vessels, this design transforms the winch into a stunning double gold rail, artfully embracing steel and titanium cables to create a ring with a distinctive design.

This season, the Maison has brilliantly captured the essence of femininity, translating it into luxurious pieces adorned with pavé diamonds and flanked by cables in sumptuous pink and white gold. The striking three-row bracelet showcases diamonds arranged in a graceful line, while the necklace features a pendant shaped like the iconic buckle, perfect for solitary wear or layered for maximum impact. The earrings, available in two distinct styles, complement the Force 10 Rise collection—whether you opt for the modern half-moon design or the timeless circular hoop, both elegantly embody contemporary sophistication.

Adding to the allure is the adjustable Ear Cuff, artfully blending marine-inspired cable with the signature buckle, symbolising strength, resilience, and adventure. This collection is an enchanting embodiment of jewellery that captivates and inspires, crafted by a Maison celebrated as The Sunshine Jeweler, ensuring that every piece narrates a story of exquisite artistry and enduring charm.

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