Rosé Stuns in SKIMS' 2025 Valentine's Day Campaign

"... Rosé joins in showcasing SKIMS' 2025 Valentine's Day collection, the famous brand co-created by global celebrity Kim Kardashian. She appears in the campaign with an adorable look, promoting this exclusive collection. In the campaign, she is seen wearing the Velvet Lace Slip Dress, Soft Lounge Hoodie, Boxer Set, and Romance Cami and Short Set. The collection will be officially launched on January 23, both in stores and online..."

Rosé has once again made waves by becoming the face of SKIMS’ 2025 Valentine’s Day collection. In addition to her role as a brand ambassador, the talented artist had an incredibly successful year, particularly with her debut album rosie, which landed at number 3 on the Billboard 200. On the fashion front, Rosé has solidified her status as a style icon by consistently sitting front row at major Fashion Weeks around the world and acting as an ambassador for prestigious luxury brands. With her unique personal style, she has become a trendsetter, undeniably positioning herself as one of the most influential young artists in both the entertainment and fashion industries.

Her collaboration with SKIMS marks another milestone in her fashion career, as she becomes the face of SKIMS' 2025 Valentine's Day campaign. SKIMS, the popular clothing brand co-founded by Kim Kardashian in 2019, has been a significant platform for Rosé’s influence in the fashion world. In this campaign, Rosé was photographed by renowned photographer Carin Backoff. The exclusive collection features stunning pieces such as the Velvet Lace Slip Dress, Soft Lounge Hoodie, Boxer Set, and Romance Cami and Short Set.

The artist shared her feelings about shooting the campaign, saying, "Valentine's Day has always held a special place in my heart, maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.” She added, “This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”

Rosé isn't the only artist to collaborate with SKIMS. Other famous celebrities, including Lana Del Rey, SZA, Sabrina Carpenter, and Charli XCX, have also been a part of SKIMS campaigns. The SKIMS Valentine’s Day Shop collection features limited-edition pieces such as intimates, sleepwear, and loungewear. Each item is designed with soft fabrics and flattering silhouettes to make the wearer feel confident and comfortable during every Valentine’s Day moment. The collection will be available for preview and purchase on January 23, both in stores and online at skims.com.

Also See: The launch of Loro Piana’s Spring/Summer 2025 advertising campaign