Pioneering the next generation of skincare innovation with 'FUTURE SOLUTION LX' from Shiseido

“...Shiseido, the renowned Japanese cosmetics brand acclaimed for its quality by users worldwide, launches its latest beauty innovation, ‘FUTURE SOLUTION LX’. This new product line enhances the performance of C.C.N. 2 by combining advanced technology with the precious ENMEI Herb, offering the ultimate in radiant, firm, and elastic skin. This launch embodies the concept of Conscious Luxury Skincare, reflecting a commitment to self-care, consideration for others, and respect for the environment…”

Japan is a land where beauty transforms with the changing seasons, revered and highly valued. The core philosophy of the country is to appreciate the beauty in all things, with true happiness found in caring for everything around us, whether it be people, animals, objects, or nature. Therefore, preserving these precious elements to the best of one’s ability is the true essence of beauty passed down through generations. This belief has been shaped into the cultural roots of the Japanese people over thousands of years. This foundational philosophy has inspired the creation of the skincare line ‘Future Solution LX,' which aims not to turn back time or maintain the status quo, but to employ modern scientific innovations to present a unique vision of beauty through the lens of Japanese luxury. This is embodied  the concept of Conscious Luxury Skincare, luxury that cares for oneself, others, and the environment.

Shiseido's Future Solution LX brings together valuable philosophy and innovation to redefine skincare. This collection is rooted in extensive research into the complexities of skin barrier function and the delicate mechanisms underlying the formation of the outer skin. A key focus has been on Serpin b3, a protein that significantly influences both the skin’s protective barrier and the aging process. With over 40 years dedicated to genetic research and a deep understanding of Serpin b3, the brand has made a groundbreaking discovery: C.C.N.2, which determines factors of skin beauty independent of age. This knowledge has been integrated with advanced technology, enhancing the effectiveness of C.C.N.2 through the LonGenevity Complex™, a powerful ingredient in the new FUTURE SOLUTION LX range. The result is radiant, firm, and elastic skin.

Additionally, Shiseido presents new packaging designed with meticulous care to honour the rich art and culture of Japan. Inspired by the aesthetic craftsmanship of traditional Japanese tea utensils, the packaging considers user convenience, ensuring it is comfortable to hold and easy to open and close. The design also takes into account sensory experiences, aiming for a balanced weight that can be appreciated through all five senses, referred to in Japanese culture as Gokan. Moreover, the packaging incorporates ‘Nishijin fabric’, a cultural heritage of Japan that has been cherished for over 1,200 years, applied in the design of the lid. The brand remains committed to sustainability by creating refillable packaging made from recycled materials that are environmentally friendly.

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