Onitsuka Tiger celebrates 75th anniversary with the opening of ‘HÔTEL Onitsuka Tiger’ in Paris
Author: Tanatcha Devahastin | Photographer: Courtesy of Onitsuka Tiger
Aug 01, 2024
“...The renowned sneaker brand from Japan, Onitsuka Tiger, known for its distinctive and iconic stripes since 1949, celebrates 75th anniversary with the opening of the luxurious Hôtel Onitsuka Tiger in the heart of Paris. This will not only be a place for relaxation but also a comprehensive entertainment hub that caters to all lifestyle...”
On this special occasion, Onitsuka Tiger has taken over a historic building dating back to the 18th century, which is also one of the significant historical structures on the Champs-Élysées. The brand has renovated and transformed the building, infusing it with the elegance inherent of Onitsuka Tiger’s signature, highlighted by the distinctive Yellow Tiger colour that effectively reflects the brand's spirit and vision.
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This hotel also serves as a entertainment hub, featuring Japanese cuisine at the YELLOW TIGER CAFÉ, curated by Michelin-starred chef Yoji Tokuyoshi. Guests can enjoy performances by Grammy Award-winning pianist Yuja Wang, as well as exhibitions showcasing historic sneakers that illustrate the evolution and challenges over the past 75 years. Additionally, there will be special photo displays narrating the brand's history and the inspirations of founder Kihachiro Onitsuka.
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At the grand opening of the hotel, Thai celebrity, Dew Jirawat, made an appearance, showcasing a total look from the Autumn/Winter 2024 collection.
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Experience the exclusive world of Onitsuka Tiger in celebration of the brand's 75th anniversary at Hôtel Onitsuka Tiger from July 22 to August 17, 2024.
Also see: Dior launches its Dior Wellness Retreat at Hôtel du Cap-Eden-Roc