Observing the happening at Milan Fashion Week 2024
Author: Kantinan Srisan | Photographer: -
Mar 26, 2024
"...Milan Fashion Week 2024, a much-anticipated event in the fashion world each year, has left its mark, with designers big and small eagerly unveiling their creative ideas and groundbreaking designs for global admiration. It reaffirms its status as one of the major fashion capitals alongside London Fashion Week, New York Fashion Week, and Paris Fashion Week. But what were the highlights of this fashion spectacle in Milan? Let’s take a stroll through #Legend’s coverage to find out..."
Fendi Fall/Winter 2024
The legendary Italian brand that we’ve all fallen in love with, Fendi, presents a collection blending the quintessential English sophistication with exquisite Italian flair. Under the creative direction of Kim Jones, the women’s fashion line has been meticulously curated to exude charm and allure through every garment, without sacrificing everyday wearability.
The Fendi runway presentation skillfully blended elements from the men’s collection, inspiring a mix-and-match approach. A striking array of vibrant leather riding boots took centre stage, effortlessly captivating the audience’s eyes. This not only sparked excitement but also evoked Fendi’s rich heritage, timeless elegance, and craftsmanship reminiscent of ancient Rome. Overall, Fendi’s showcase served as a poignant reminder of the brand’s quintessential essence.
Prada Fall/Winter 2024
One of the most eagerly anticipated shows at Milan Fashion Week this season, Prada chose to present its collection by reinterpreting the brand’s legacy and heritage through a more contemporary lens. “Certainly, the looks on this runway are not crafted with the sole intention of evoking nostalgia, but rather, it’s a collection that takes the understanding of the brand’s history as the main concept of creation,” emphasised Miuccia Prada, the brand’s founder.
The allure of this collection extends beyond its sophisticated runway presentation. It’s also about how Prada interprets the concept through silhouette designs and blends a nostalgic aesthetic with modernity, which is truly fascinating. Crafted by the visionary minds of two legendary creators, Miuccia Prada and Raf Simons, the masterful looks styled through pieces of dresses, long skirts, and tailored jackets, combined with contemporary elements and modern accessories, are what one could expect from this runway.
Gucci Fall/Winter 2024
As one of the leading innovators in today’s fashion scene, Gucci, under the new direction of Sabato De Sarno, known for his previous successes in menswear, unveils a Fall/Winter 2024 collection that continues to push boundaries. This time, drawing inspiration from the 1950s era, the collection redefines luxury through simple yet elegant structures.
The influence of the 1950s is seamlessly integrated into every aspect of this collection, from prints to embroidery and exquisite accessories, meticulously curated to elevate each runway look. The storytelling through patterns, embroidered details, and carefully selected accessories enriches every ensemble, solidifying Gucci’s new era without the need for further explanation.
Bottega Veneta Fall/Winter 2024
Under the creative helm of Matthieu Blazy, Bottega Veneta emerges as one of the true highlights of Milan Fashion Week this season. With a deliberate intention to craft “luxurious utility” suitable for everyday wear, Blazy’s vision extends beyond mere beauty. Instead, the emphasis lies on functionality, a key component that he and his design team hold in high regard.
Beyond the sleek garment structures that convey a contemporary identity, intentionally crafted oversized and loose-fitting silhouettes are pivotal elements that bring excitement into the collection. The pairing of colour tones, prints, proportion, and the meticulous insertion of intricate details in various areas, all tailored appropriately, exemplify the true craftsmanship that Bottega Veneta is renowned for. It’s a level of sophistication and ingenuity that one can expect from the latest collection, showcasing the brand’s genuine charm.
Tod’s Fall/Winter 2024
With Matteo Tamburini’s new creative direction, Tod’s presents a fresh, refined, and functional perspective, embodying the theme of journeys and global exploration in its runway narrative. Choosing the Deposito Tranviario Messina, Milan’s largest tram depot, as the setting for its Fall/Winter 2024 showcase signifies a profound understanding of the significance of this monumental location.
The brand’s mastery in crafting leather goods is significantly evident throughout the latest collection, with each piece reflecting meticulous attention to detail. From cropped tops, dresses, skirts, and coats to an array of impeccably designed trench coats, every item seamlessly harmonises with the others in the collection. Furthermore, Tod’s iconic handbags and shoes, such as the Di Bag Swing and Gommino, have been reinvented to reflect the theme through materials and colour tones, further establishing Tod’s latest runway as a testament to its leadership in craftsmanship, creativity, and mastery in leatherwork without compromise.
Maxmara Fall/Winter 2024
Maxmara unveils its Fall/Winter 2024 collection with a concept inspired by the spirit of “Colette,” the legendary French writer celebrated for her captivating literary works such as Sleepless Night and The Collected Stories of Colette. What makes this collection truly intriguing is its ability to transcend mere clothing and high-quality materials. This collection perfectly captures the essence of Colette’s identity, presenting it as “modern, strong, yet irresistibly charming,” reflected in pieces adorned with a subtle hint of femininity in monochrome tones. It narrates a poignant and precise story through the creative lens of Ian Griffiths, the creative director behind Maxmara’s artistic endeavours.
MCM Autumn/Winter 2024
The renowned German brand, MCM, presents its Autumn/Winter 2024 collection, showcasing the exceptional fusion of brand heritage with cutting-edge innovation. The collection unfolds beneath the grandeur of Palazzo Serbelloni, redesigned to embody the theme of “Munich to Mars”, under the direction of Katie Chung, the brand’s creative director.
MCM reveals the captivating essence of its designs through a collection that reinterprets iconic styles and patterns, reflecting the brand’s identity with modern materials such as metallics, synthetic leather, recycled nylon, and more. The diversity of categories, ranging from clothing, bags, and shoes to fragrances, serves as a testament to the brand’s outstanding craftsmanship skills, seamlessly integrated with a fresh perspective in design.
