MOTIF welcoming Fendi Casa into its official portfolio
Author: Kantinan Srisan | Photographer: -
Mar 26, 2024
"...Fendi Casa, a finest-style furniture brand from the legendary Italian fashion empire Fendi, known for its craftsmanship skills and tasteful image that are hard to beat, has officially joined the portfolio of MOTIF..."
For those enamoured with the world of furniture and home decor, MOTIF is a name that likely hasn’t gone unnoticed. With its meticulously curated selection of brands and products, it presents a luxurious image that is incomparable. If looking back just 2-3 years, the term ‘Luxury Furniture’ may have been the focal point for the brand, but with a clear intention to deliver lifestyle solutions that exceed expectations from every angle, a brand revamp has occurred. Now, the term ‘Luxury Lifestyle’ is the new guiding principle for MOTIF.
While it may seem somewhat coincidental, in the year 2022 or two years ago, Fendi Casa was moved back under the oversight of the Fendi Fashion House, the parent company of the Fendi empire, leading to a fresh redesign of this luxurious furniture brand. The aim was to expand its capabilities to cater to lifestyle demands more comprehensively than ever before. Merely offering just tasteful furniture was no longer enough; the ultimate goal for MOTIF today is to provide products that perfectly complement every aspect of the finest lifestyles. The synchronicity between these two giants in the industry has led to MOTIF being the sole official importer of Fendi Casa in Thailand today.
Moreover, this new Fendi Casa collection, besides being crafted to align with the brand’s new direction, still maintains its distinctive brand identity in every detail. Embodying timeless luxury, contemporary imagery, and the indispensable refinement of ‘Made-In-Italy’ craftsmanship, alongside a redesign that exudes a more fashionable scent. From the curves of the Fendi HQ Palazzo Della Civiltà Italiana to the FF logo, Karligraphy, and Pequin pattern, every aspect has been meticulously designed under the sharp eye and bold perspective of Cristina Celestino, an architect and designer of unparalleled success, personally selected by Silvia Venturini Fendi herself.
The intrigue and uniqueness don’t end there, as Fendi Casa has collaborated with a multitude of visionary designers to infuse the true essence of Fendi Casa and a fashionable aura into their creations. Notable collaborators include Toan Nguyen and Chiara Andreatti, as well as the esteemed studio, Marcel Wanders Studio, from Amsterdam. Renowned for their captivating designs spanning over 1,900 projects worldwide, Marcel Wanders Studio has lent their expertise to the development of Fendi Casa’s designs in this instance.
Lastly, Fendi Casa also continues to offer special services for individuals or organisations seeking expertise in interior design, whether it’s for private spaces, workspaces, yachts, or even private jets. They can adapt and tailor the styles to meet any requirement, ensuring that every beloved space is not only comfortable but also genuinely stylish.
For those interested in the latest Fendi Casa collection are allowed to experience the products in person today at the MOTIF boutique, Central Embassy, 4th floor.
Source: Fendi Casa
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