McQueen Spring/Summer 2025: Where legend, spirit, and fashion unite

"...The McQueen Spring/Summer 2025 campaign is set against the stunning backdrop of Llansteffan Castle, telling a fashion story rich in life and spirit. It draws inspiration from the Banshee, a mythical figure born from the imagination of Seán McGirr, the brand’s creative director. The legendary photographer Glen Luchford directs the campaign, renowned for capturing narratives through his lens with profound depth and power. Each image reflects the emotion and spirit of the collection, seamlessly connecting the past, present, and future unforgettably…"

Set against the beautiful landscapes of Carmarthenshire, Wales, Llansteffan Castle stands as a symbol of time and mystery, it provides the perfect backdrop for the McQueen Spring/Summer 2025 collection, telling a fashion story full of life and spirit. In the castle’s mysterious setting, the characters in the campaign journey through a meaningful landscape. Each step connects the past and present, following a path of spirit and energy lit by the soft glow of twilight. The story captures McQueen’s bold and unique style, challenging expectations with a fearless spirit.

Seán McGirr, the brand’s creative director, shared that the Banshee has been a part of his imagination since his childhood in Ireland. Today, the Banshee stands as a symbol of powerful expression. More than just a figure from folklore, it represents a spirit of courage and resilience, reflected through the clothing and design. The collection captures the essence of the Banshee with refined tailoring and lightweight fabrics, including Cobweb lace, adding a touch of mystery, Pleated chiffon, offering graceful movement, Silk crêpe, bringing a sense of luxury, and Sheer silk organza, for an airy, delicate feel. The palette features shades of ivory, silver-grey, and black, contrasted by pops of yellow and orange, representing the balance between strength and fragility. The look is completed with accessories inspired by mythical Banshee artifacts, symbolising deep historical and spiritual connections, and adding a powerful storytelling element.

This campaign was photographed and directed by Glen Luchford, a legendary photographer known for capturing stories with profound depth and power through his lens. Each image reflects the emotion and spirit of the collection, seamlessly connecting the past, present, and future unforgettably. The collection is more than just a showcase of fashion, it is a poetic journey, reflecting the spirit of resilient women. It reinterprets the connection between past and present through refined design and exquisite craftsmanship.

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