Loro Piana celebrates its 100th anniversary with the launch of Master of Fibres

"...To mark over a century of remarkable journey, Loro Piana has unveiled Master of Fibres, a book that honours the brand’s long history, family legacy, and exceptional craftsmanship that has defined Loro Piana for the past 100 years..."

This masterful publication, meticulously crafted by Assouline and curated by Nicholas Foulkes, recounts the extraordinary story of the brand’s evolution through 196 pages and over 150 images.

These visuals narrate the pivotal moments and cherished memories of the Loro Piana family, from the early days of Giovanni Loro Piana’s wool trading business to its growth into one of the world’s most renowned names in luxury fabric, celebrated for its unmatched quality, sophisticated silhouettes, and use of the finest fibres known to man.

The book has been carefully created and presented in a sleek clam-shell box, wrapped in Loro Piana Tela Sergio fabric—a luxurious blend of cotton and linen that reflects the brand’s excellence in craftsmanship. The soft touch and exquisite design of this book are a true representation of the skill and expertise that has been passed down through generations.

For those interested, Master of Fibres is now available at select Loro Piana boutiques, Assouline bookstores worldwide, and on Assouline.com. For anyone seeking a piece of heritage, luxury, and artisanal craftsmanship, this book is a must-have collector’s item that will not disappoint.

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