Lewis Hamilton joins lululemon as the brand’s latest ambassador

"...When speaking of Lewis Hamilton, his name is not just a legend in the world of motorsport but also a symbol of determination, passion, and the drive to push beyond limits. With his relentless pursuit of excellence, he has now been named the latest ambassador for lululemon, a brand that not only excels in athletic and lifestyle apparel but also stands for holistic well-being and a balanced way of life..."

“lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”

Lewis Hamilton

As a seven-time Formula 1™ World Champion, Lewis Hamilton is an athlete who never stops evolving. Whether through rigorous training or disciplined self-care, his dedication to continuous improvement is unwavering. His partnership with lululemon extends beyond being a brand ambassador; it is an opportunity to play an active role in the design and development of products that cater to both training and everyday life.

“I'm thrilled to welcome Lewis to the lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at lululemon. We’re excited to partner with him to innovate, inspire, and create positive change together.”

Nikki Neuburger, lululemon Chief Brand & Product Activation Officer.

Hamilton’s ambassadorship coincides with the launch of lululemon’s global campaign, "No Holding Back." This campaign underscores the dedication and discipline required to become a champion, focusing on both physical and mental endurance. The highlight of this initiative will be lululemon’s latest training apparel collection, particularly the much-loved Metal Vent Tech franchise.

Beyond his collaboration with lululemon’s design and development teams, Hamilton is also bringing his global foundation, Mission 44, into partnership with the lululemon Centre for Social Impact. Together, they aim to foster a more equitable future for the younger generation through education, employment opportunities, and talent development.

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