Jubilee Diamond unveils ‘The Diamond of a Lifetime,’ celebrating the brilliance of LOVE 100 DIAMONDS

"...Jubilee Diamond, Thailand's foremost leader in fine diamond jewellery, reaffirms its nearly century-long legacy of excellence by collaborating with LOVE 100 DIAMONDS, a prestigious global diamond brand from Belgium renowned for its over 200 years of expertise in diamond cutting. For the first time in Thailand, this remarkable partnership introduces the 100-facet round diamond, a true masterpiece of unparalleled brilliance..."

Under the visionary leadership of Unyarat Pornprakit, CEO of Jubilee Enterprise Public Company Limited, Jubilee Diamond has steadfastly expanded its reach across Thailand while maintaining its position as a market leader in the diamond jewellery sector. To mark the brand’s 95th anniversary, Jubilee Diamond has partnered with LOVE 100 DIAMONDS, founded by the illustrious Tolkowsky family. This family, synonymous with diamond cutting mastery, has passed down their artisanal expertise across eight generations. Their crowning achievement, the 100-facet diamond, represents the pinnacle of cutting-edge craftsmanship, boasting a brilliance that surpasses the Ideal Cut and outshining Triple Excellence diamonds by an impressive 25%. Certified by De Beers, these diamonds are hailed as the most exquisite, flawlessly crafted, and exceptionally rare gems in the world.

This monumental collaboration was officially unveiled through an extraordinary event, ‘LOVE 100 DIAMONDS – THE DIAMOND OF A LIFETIME,’ held from 29 November to 1 December 2024 at the InterContinental Bangkok. Attendees were invited to witness the mesmerising allure of LOVE 100 DIAMONDS, as the brand shared its two-century-long history of setting new benchmarks in diamond cutting artistry.

The event commenced with the dazzling “The Arch of Brilliance”, an interactive entrance installation symbolising the radiant splendour of LOVE 100 DIAMONDS. Guests were then guided through a series of curated zones, each offering a deeper appreciation of the brand's unparalleled legacy and innovation. Including, The 200-Year Journey of The Tolkowsky: A captivating exhibition chronicling the rich heritage of LOVE 100 DIAMONDS, tracing its roots in the Tolkowsky family's unwavering passion and dedication to the art of diamond cutting, Creation of The Brilliance: A showcase of the pioneering work of Gabi Tolkowsky, the genius behind the 100-facet diamond. Inspired by the celestial sparkle of starlight, this zone presented the meticulous journey from raw, uncut diamonds to masterpieces of unmatched brilliance.

Moreover, Brilliance That Rivals the Stars: The highlight of the event, this immersive darkened room allowed visitors to marvel at the radiant beauty of LOVE 100 DIAMONDS. Attendees could observe the signature Hearts and Arrows pattern created by the precision-cut facets, as well as uncover the hidden “Secret Star”, a distinctive hallmark concealed within the heart of each diamond.

Furthermore, the event also marked the debut of the “STELLARIA” collection, inspired by the ethereal beauty of starlight captured within each jewel. This collection embodies the splendour of the night sky through masterfully crafted designs. Additionally, iconic collections such as “My Galaxy” and “Diamond in Diamond”, conceived by the renowned designer Loretta Baiocchi, were also unveiled, each piece showcasing innovation, artistry, and timeless elegance.

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