H&M joins forces with Magda Butrym to launch the Femininity in Bloom collection
Author: Kantinan Srisan | Photographer: Courtesy of H&M
Mar 28, 2025
"...H&M has announced an exclusive collaboration with Magda Butrym, the renowned Polish designer celebrated for blending Slavic romanticism with contemporary design. This time, H&M pays tribute to femininity in a way that is both delicate and powerful through the Femininity in Bloom collection, set to launch on 24 April 2025..."
Magda Butrym does not merely use roses as an inspiration for the collection; she interprets them as a symbol of femininity as she envisions it, not just softness, but also confidence, courage, depth, and an allure that never fades. In celebration of the 10th anniversary of her brand, Magda Butrym has reimagined some of her most iconic designs from the past, refining them to suit the modern era.
Highlights include ethereal, lightweight dresses with cascading layers that resemble delicate petals, off-the-shoulder tops that exude effortless sensuality, and exquisitely tailored coats that balance elegance with a bold edge. Of course, no collection would be complete without the signature red crochet lace dress, a statement piece that epitomises the brand’s unmistakable aesthetic.
Magda Butrym has never believed that femininity should be confined to mere sweetness. Every design she creates embodies confidence, independence, and a multi-faceted sensuality. This is reflected in her use of vibrant rose prints, which create an air of both opulence and modernity. Even her black ensembles conceal intricate design elements, such as subtle pink jacquard linings, adding depth and narrative to every piece.
Beyond clothing, accessories in this collection further reinforce the brand’s distinctive DNA. Standout pieces include strappy heels adorned with floral embellishments, evoking the sensation of walking through a blooming rose garden; crystal floral earrings, which shimmer like morning dew; and elegant headscarves, offering a contemporary interpretation of traditional Polish femininity.
The Femininity in Bloom collection will be available from 24 April 2025 at th.hm.com and selected H&M stores. Prepare to immerse yourself in the timeless elegance of Magda Butrym.
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