H&M hosts spectacular H&M&LA festival in the heart of Los Angeles

"...A night of fashion and music came to life once again as H&M hosted the exclusive H&M&LA Festival in the heart of Los Angeles, marking the launch of its Spring/Summer 2025 collection. Seamlessly blending the worlds of fashion and music, the event was a vibrant celebration of creativity, culture, and community..."

From the very first moment, guests were captivated by the immersive atmosphere. The stage was transformed into a show-stopping visual spectacle, setting the scene for unforgettable live performances by global stars including Doechii, Robyn, Jamie xx, PinkPantheress, SAILORR, and many more, each delivering an electric performance that left a lasting impression.

The event also welcomed a host of high-profile guests from around the world, with appearances by Tyla, Amelia Gray, Dakota Fanning, Lisa Rinna, Amelia Dimoldenberg, Dixie D’Amelio, and Barbie Ferreira. Representing Thailand were celebrated actors Mew Suppasit Jongcheveevat and Yoko Apassara Lertsapacharoen, who attended as Ambassadors of H&M Thailand, adding a unique global flair to the already dynamic celebration.

“Last night was really special. The energy was just right, the vibe was EVERYTHING”
Doechii

The H&M&LA event went beyond the unveiling of a new collection. It paid homage to the city of Los Angeles — a hub of creativity, resilience, and cultural influence that has shaped the worlds of film, music, art, and fashion. Among the evening’s highlights was a collaboration with iconic local food brands including In-N-Out, Pink’s Hot Dogs, and Kogi BBQ Tacos, serving guests a delicious taste of L.A.'s culinary heritage.

“All of us at H&M wanted this event to be a love letter to the people and city of LA. This one-of-a-kind festival is a celebration of fashion, music, joy, and community – the very heart of what H&M is all about”
Jörgen Andersson, Chief Creative Officer, H&M

Staying true to its commitment to global engagement, H&M opened up access to the H&M&LA Festival through social media registration, allowing fans worldwide to take part. The initiative continues the brand’s successful legacy of international music and fashion events, following performances in iconic locations such as Times Square in New York, as well as concerts in London, Paris, and Stockholm, a testament to H&M’s enduring bond with the music industry.

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