H&M Home launches collaborative project with Coqui Coqui Residences & Spa

“…When two lifestyle brands converge, the epitome of attainable sophistication is born…”

H&M, often recognised globally as a leading name in the realm of fast fashion, has captivated audiences for decades. Yet, beyond its fashion-centric offerings, the brand also extends its reach into the world of lifestyle with H&M Home, a line that has firmly established itself as a go-to for homeware designs that are both captivating and affordably priced. This unique positioning has allowed H&M Home to enjoy consistent popularity over the years.

What is truly fascinating about this story isn't merely the launch of new products under the brand's umbrella, solely. Rather, it is the announcement of a significant collaboration between H&M Home and Coqui Coqui Residences & Spa, a lifestyle and fragrance brand founded by Nicolas Malleville and Francesca Bonato. This collaboration has given rise to a collection of over 26 homeware items, including decorative pieces and travel essentials, such as towels, cushions, travel throws and blankets, beach bags, terracotta vases, tea sets, and much more. Each item in the collection is meticulously crafted around the concept of creating a "second home" for its users, complemented by two uniquely formulated fragrances designed exclusively for this collection.

Furthermore, the distinctiveness of the two signature fragrances, including Flores de Yucatan and Vétyvers du Pacifique, serves as the beating heart of this elevated collection. These exquisite scents are presented as room sprays, diffusers, scented candles, and fragrance cards. Each of these specially crafted fragrances has been meticulously developed in Grasse, a town in the South of France, celebrated for its rich history in perfumery.

“As a brand, Coqui Coqui has always been rooted in our interpretation of the explorers lifestyle. With this new collection, we’ve gone back to revisit many of the classic items that have been an extension of Coqui Coqui for decades. The collaboration with H&M HOME pays homage to the landscapes, botanicals, and the folklore of the charming tropical and sub-tropical regions of the world that we inhabit. In essence - collectible objects that make you feel at home, no matter where in the world you may be”

Coqui Coqui founders Nicolas Malleville and Francesca Bonato

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